If you're struggling to come up with ideas for your blog posts or podcast episodes, this post is for you.

Keep reading to learn a straightforward - and effective - way to turn your blog posts into high-quality podcast episodes and vice versa.

By the end of this post, you'll have learned a key tip that many pro marketers and bloggers use for their content marketing strategies.

Ready? Let's dive in.

Why Should You Turn Your Blog Posts into Podcast Episodes?

Repurposing your content is one of the best ways to get maximum value out every piece of content you create.

Not only is this a super time-saver, but turning your blog posts into podcast episodes (and vice versa) is a smart content marketing strategy. 

Implementing this strategy can help you:

  • Reach a wider audience by publishing blog and podcast content through different channels
  • Leverage podcast directories and streaming platforms like Spotify and Apple to boost your brand's visibility and attract new audiences
  • Improve your website's search engine optimization (SEO) through embedding episodes on your blog posts and allowing search engines to find them easily

....and that's just the tip of the iceberg in terms of benefits. Repurposing content is the secret weapon for most of the top business & marketing platforms you follow and love - including us.

If you want to learn more about this audience-building strategy, read this guide here.

How to Turn Podcast Episodes into Engaging Blog Posts (Step-By-Step)

1. Download & Install Thrive Suite

If you don’t have a website or an existing blog, your first step should be setting one up.

That way, you can upload your blog posts right after you’ve finished them — allowing them to be discovered and ranked by search engines faster.

We recommend hosting your website on WordPress and building it with Thrive Suite

Thrive Suite landing page

Thrive Suite is one of the best WordPress plugin bundles for anyone who wants to build a high-quality website — with no coding — fast.

When you purchase Thrive Suite, you get access to Thrive Architect and Thrive Theme Builder: the best WordPress website building combo in the market.

Thrive Theme Builder helps you build a beautiful website for your podcast in minutes. You’ll then use Thrive Architect to customize your page templates and create your blog posts.

Thrive Suite also includes 8 other plugins you can use to generate leads, run FOMO-driven sales, create engaging online quizzes, and so much more.

But to get started with building your website, you’ll need Thrive Theme Builder and Thrive Architect for now.

2. Transcribe Your Audio Episode with a Podcast Transcription Tool

After you’ve created your WordPress website, it’s time to work on your blog post content.

If you’ve ever tried to manually transcribe a video or audio file then you know how long, tiring and frustrating this can be. 

Transcription services can save you tons of time by doing the hard work for you.

You’ll still need to check the tool’s work for spelling and grammar - but that’s way better than spending hours transcribing the audio content yourself.

3. Choose a Blog Post Format for Your Post

Once you've got your podcast transcript, it's time to decide on a blog post format. Some of the best formats most top bloggers use are:

4. Edit Your Blog Post and Remove Fluff

Now that you've decided on a format, it's time to whittle down your in-depth, transcribed text into a blog post.

You can't post 45-minutes worth of written text (or show notes) to your audience - they'll drop off halfway.

So, read through the notes and cut out parts that are repetitive and too wordy.

Identify the key points in your text and summarize them to allow for easier reading. Use headings and subheadings to organize your content and make it simple to follow.

Valuable blog posts are relevant, structured, and engaging.

To determine whether your blog post ticks off these boxes, ask the following 3 questions:

  • Does this content answer an important question or solving a specific problem? (Relevance)
  • Have I clearly outlined my ideas in simple English that's easy to read and understand? (Structure)
  • Does this blog post reflect my personal voice, style, and thoughts or does it come across as impersonal and overly formal? (Engagement)

5. Include Relevant Images, Videos, and Supporting Links to Enhance Your Blog Post

Adding images and videos to your blog posts is a great way to make them visually appealing and easier for your audience to read.

Choosing the right visual elements to include in your blog post can also aid the message you're communicating to your readers.

Including links to trustworthy sources in your blog post is a quick hack for making your content more credible. We also recommend linking to other posts on your website, to direct your readers to relevant content they can benefit from.

You can even embed the audio version of this blog post, to give your audience a variety of ways to consume your content.

6. Upload Your Blog Post and Publish

If you followed step 1 of this tutorial, you can use Thrive Architect, our drag-and-drop page builder, to complete this step in minutes.

Thrive Architect has a variety of powerful features to help you create stunning, engaging blog posts your audience will love:

And remember, if you have Thrive Theme Builder, our conversion focused theme builder, you can create a variety of blog post templates (audio posts, video content, how-to, listicle, etc.)

With these templates, you won't need to worry about building your blog posts from scratch -- saving you tons of time.

Once you've uploaded your blog post, give it one last round of editing, and hit publish.

Don't forget to share your new blog post on social media (Facebook, Reddit, LinkedIn, etc.), to your email list, and even on another podcast episode.

Tips for Turning Your Blog Posts into Podcast Episodes

If you're struggling to find topics for your podcast, and you have a blog full of content - look no further.

Converting your blog posts into episodes for your podcast is as simple as:

1. Identifying your highest performing blog posts and combining the posts that cover similar topics

2. Editing the combined posts and turning them into scripts, with focused main points, you can easily read from or memorize

  • Tip: Save time & beat writer's block by using AI tools like ChatGPT or Copy.ai to convert your blog content into engaging scripts for your intros, outros, and actual podcast content

3. Recording and editing your podcast episode using simple affordable recording tools

4. Publishing your podcast on a variety of podcast hosting platforms like Anchor.fm, Spotify, Google Podcasts, Amazon Music, iTunes Podcasts, etc. to find and attract new listeners

FAQs: Turning Podcast Episodes into Blog Posts

Q: Why should I convert my podcast episodes into blog posts?

A: Turning your audio podcasts into written blog posts makes your content more accessible, expanding your audience to people who prefer reading over listening.

Q: What are the key steps in turning a podcast episode into a blog post?

A: Repurposing a podcast episode into a blog post can be done with the following steps:

  • Transcribe the episode: Convert your audio content into text with a tool like OtterAI, Trint, etc.

  • Edit and organize the content: Refine the transcription for readability, clarity, and flow.

  • Optimize for SEO: Include relevant keywords, headings, and meta descriptions to improve search engine visibility.

  • Add multimedia elements: Include images, YouTube videos, or infographics to improve your blog post’s readability and increase engagement

  • Provide links and resources: Offer links to mentioned resources, related content, or external references for further reading.

  • Finalizing the format: Choose a structure that best presents the content, whether it's a narrative, listicle, Q&A, or another format.

  • Promoting the content: Create social media posts and email campaigns to share key takeaways from your content to entice your audience to listen or read.

Q: What is an easy way to transcribe my podcast episodes?

A: Use an affordable transcription service like Trint or Otter.ai to generate a transcript for your episodes.

Start Repurposing Your Content Like a Content Marketing Pro

Now it's your turn to turn these tips into action.

Check out these posts to learn more about smart content creation, and start implementing on your own website:

If you have the right website building tools, you can turn your blog and podcast into a successful online business. 

With Thrive Suite, you can make this happen. Thrive Suite doesn't just have the tools you need to create a stunning website. You also get tools to grow your audience, generate leads, and even create your own membership platform for paid subscribers.

Don't waste time procrastinating.

Start building a thriving online business with Thrive Suite.

About the Author Chipo

Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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