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Privacy Policy

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Privacy Policy

On this page, you'll find all the information about what data we collect about our visitors and customers and how that data is used. We've described everything as clearly and concisely as possible and avoid legalese as much as possible, so that you can make sense of all this without needing a law degree.

We regularly review and, where necessary, update our privacy information. If we plan to use personal data for a new purpose, we update our privacy information right here, and we recommend you frequently check this page for any changes to this Privacy Policy.

What We Do

At Thrive Themes, we build WordPress themes and plugins so that individuals and businesses can build conversion-focused web sites on the WordPress platform.

We do not own or host your site. Instead we offer distributed software that you can install on a WordPress installation that you own. Even when you cancel your software subscription or licenses, the content and creations you've made with our software remain on your website and owned entirely by you. However, an active license and/or subscription is required to continue creating or editing your website with Thrive Themes software.

The Company

Trading name:

Thrive Themes

Company name:

Thrive Themes LLC

Owned and operated by:

Awesome Motive Inc.

Your privacy is very important to us. At Thrive Themes we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store unencrypted personal information on our servers unless required for the on-going operation of our site.

Thrive Themes LLC (“Thrive Themes”) operates several websites including It is Thrive Themes' policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Thrive Themes collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Thrive Themes' purpose in collecting non-personally identifying information is to better understand how Thrive Themes' visitors use its website. From time to time, Thrive Themes may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Thrive Themes also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Thrive Themes only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Thrive Themes' websites choose to interact with Thrive Themes in ways that require Thrive Themes to gather personally-identifying information. The amount and type of information that Thrive Themes gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive Thrive Themes updates via email, we collect their emails. In each case, Thrive Themes collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Thrive Themes. Thrive Themes does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Thrive Themes may collect statistics about the behavior of visitors to its websites. For instance, Thrive Themes may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. Thrive Themes may display this information publicly or provide it to others. However, Thrive Themes does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Thrive Themes discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Thrive Themes' behalf or to provide services available at Thrive Themes' websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Thrive Themes' websites, you consent to the transfer of such information to them. Thrive Themes will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Thrive Themes discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Thrive Themes believes in good faith that disclosure is reasonably necessary to protect the property or rights of Thrive Themes, third parties or the public at large. If you are a registered user of an Thrive Themes website and have supplied your email address, Thrive Themes may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Thrive Themes and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Thrive Themes takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Thrive Themes and does not cover the use of cookies by any advertisers.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Thrive Themes uses cookies to help Thrive Themes identify and track visitors, their usage of Thrive Themes website, and their website access preferences. Thrive Themes visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Thrive Themes' websites, with the drawback that certain features of Thrive Themes' websites may not function properly without the aid of cookies.

Here you can find out more about "What cookies we use in our products".

Cookie Use for Retargeting

We may use Google Analytics, Facebook Pixel and other technologies or advertising networks to display ads across the Internet, based on your visit to our website. Third-party vendors, including Google, may show our ads on sites across the Internet. Our site and third-party vendors, use first-party cookies and third-party cookies together to inform, optimize and serve ads based on past visits and pages visited on this website.

Our site as well as third-party vendors may use third-party audience data to further optimize advertisements displayed.

You can opt-out of this kind of advertising with Google anytime, here and here.

Usage Tracking

Thrive Themes collects certain information through usage tracking. The purpose of usage tracking helps Thrive Themes to better understand our users and their website needs by looking at a range of variables in their Thrive Themes plugins, WordPress, and web host. This information allows us to continuously improve our product as well as our Q&A / testing process. The information may include the license key (and type), plugin activation dates, form and entry statistics to help us make sure our features and updates get tested in situations that closely match our customers’ site environments and Thrive Themes usage. In addition, Thrive Themes may collect statistics for its Thrive Themes challenges that includes whether the challenge was started, whether it was completed, and how long it took in order to continue to improve the onboarding experience. We may also collect information of active integrations and plugin settings but sensitive settings such as API keys are automatically excluded from tracking.

Our usage tracking includes collecting information as to the WordPress active theme/plugins, locale, timezone, whether SSL enabled, or if a site is a multisite, and the site URL. In addition, the usage tracking includes determining the PHP and MySQL Versions in order to help us make sure our testing procedures have proper coverage to avoid compatibility issues, and determining the server software, which is used for testing purposes.

Opting Out of Usage Tracking

If you have a paid license with Thrive Themes, then you may by default be opted into usage tracking. To disable this, please reach out to support and they will happily help out. You may also visit Thrive Dashboard > General Settings > 'Help us improve Thrive Themes products by sharing anonymized data with us' and uncheck the box.

Thrive Themes Certificate Generation

Some Thrive Themes products including Thrive Apprentice have a feature to generate a certificate for visitors, customers and students of your website. In order to generate this certificate, information to be written in the generated PDF for the recipient will need to be accessed by Thrive Themes certificate generation server, located in USA on Siteground servers. These details are accessed expressly for the purpose of creating the certificate. Such data is not stored in any way and is immediately lost after certificate generation.

Data to be accessed during certificate generation may include but is not limited to, a) the recipients first name, b) recipients last name, c) grade achieved by recipient, d) the course, quiz or program title they have earned the certificate for, e) the author, teacher, tutor or creator of the program for which the certificate is generated, f) any additional data a website owner wishes to add to the certificate.

Upon enabling the certificate feature, you will be reminded of the Thrive Themes Data Protection Policy. If you do not wish to have certificate recipient data accessed, simply do not enable the feature.

To summarize: user data for certificate creation is only ever accessed, is never saved or stored, and is removed immediately after certificate generation.

Business Transfers

If Thrive Themes, or substantially all of its assets were acquired, or in the unlikely event that Thrive Themes goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Thrive Themes may continue to use your personal information as set forth in this policy.


Comments and other content submitted to Akismet anti-spam service are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Data we Collect in More Detail

We've broken this down into sections to make it easy to understand what data we collect:

1. As a visitor

You're a "visitor" if you browse the website but don't submit any personal information about yourself. 

For example, if you visit this website and take a look through our blog content, our sales pages and knowledge base without signing up for anything, then you're a visitor. 

As a visitor, the website uses several third party services that act in order to provide you with a better experience and allow us to optimize our content.  

The following third parties have limited access to some of your data:-

  • Google Analytics (privacy policy)
    • We use Google analytics to gain an overview of how our site is being used, how to improve user experience, what content to create and similar decisions all focused on improving the experience for our visitors.
    • We also integrate Google Analytics with Google Ads so that we can measure the performance of our paid advertisements.
  • Facebook
    • We use Facebook conversion tracking to understand how our Facebook ads are performing.
  • Affiliate tracking
    • If you visit our site through a link of an affiliate of ours, then we track this information through a cookie so that the affiliate can be compensated for referring the sale.
  • HotJar for heatmaps
    • We send anonymous data to HotJar to understand how our visitors interact with certain pages in our site so that we can improve them.
  • Social sharing tools
    • Some of the content on the site includes social sharing widgets to quickly allow you to share content with your network.  We currently use Facebook and Twitter.  Some of these services gather data about you, if you are logged in to these social networks while visiting our website. Please see the privacy policies of the social networks for further information.

2. Signing up to our newsletter

On this site, we display various forms that allow you to sign up to our newsletter.  When you sign up through one of our forms, we'll commonly ask you for the following data:-

  1. Name
  2. Email address

We'll also collect the following:-

  • Which form you filled out
  • Referrer URL (the URL that you led you to the page that you signed up through)
  • Your IP address

We store this data on our site for the following reasons:-

  1. Compliance - to keep a record of where our leads came from
  2. Testing - to optimize and improve the newsletter sign up forms that we display
  3. Relevance - we try not to show a form that you've already signed up for

The data that you submit is also added to a third party service called ActiveCampaign and/or Drip.  These are tools that we use to send email communications to you. 

3. Contact us through out contact form

If you want to contact us, you can use our contact form here.

When you send us a message through our contact form, a user account will be automatically created on our site. 

When you submit a message to us, we keep the following data:-

  • Email address
  • First name
  • Last name
  • Content of any messages that you send to us

This allows our team to reply to the message that you've sent us through our support system.

You will never receive marketing related messages by contacting us through our contact form unless it specifically relates to the message that you've sent us.  

Please note that the message you send is private and only available to team members at Thrive Themes.  

4. Becoming a member of Thrive UniversityContent Toggle Headline

We have a whole section of our site dedicated to provided training resources.  Some of the courses are free, some are only for our premium customers, and some are for sale individually.

When you sign up for a Thrive University account we keep a record of the following data:-

  • Name
  • Email address
  • The ID of the content that you signed up through (there are multiple entry points to Thrive University)
  • Tags associated with courses you've interacted with
  • Reporting data on how our courses are consumed, which lessons you've completed, etc.

The name and email address are necessary to create the account through which the coursers are delivered to you. 

When you sign up to Thrive University we will send your name, email address and some data to a third party service called Active Campaign and/or Drop. These are tools that many businesses use to send emails to customers and allows us to send you product or service announcements, further training resources and links to our blog content.

These emails are designed to enhance your experience with us, but you can opt out at any time by clicking the "Unsubscribe" link at the bottom of any email.  This will remove you from our list so that you don't receive any further emails from us.

5. Purchasing a product

When purchasing a product from us, we collect the following data:-

  • First name
  • Last name
  • IP address
  • Email address
  • Billing address
  • Country of residence
  • Post code
  • Affiliate ID (of the affiliate that referred you)
  • Tax evidence (required for Digital VAT payments)
    • IP address
    • Geo-location of IP address
    • VAT number
    • Billing country
    • If you declared that you're a resident of a country other than your billing country and your IP address country.  (For instance, you might be purchasing a product from Portugal, but you're a French citizen.  In this case, you can manually declare that you're a French citizen on our checkout page).

Please note that this data is captured when you submit an order on our checkout page regardless of whether you complete the purchase of the product through our payment processors, PayPal and Stripe.

This data is required for the following reasons:

  1. Compliance - we have a duty to understand what country you are resident of for taxation purposes. We must also keep a record of this data for tax audit purposes.
  2. Integration with our payment processor - we collect personal data such as your name, email and address to integrate with, ThriveCart, PayPal and Stripe (the services we use to collect payments)
  3. Product delivery - In order to give you access to the products that you purchase and to our support team, we need to create an account using your name and email address. 

When you purchase a product from us, we may use a third party service called Taxamo to help us comply with digital tax regulations. Integrating with Taxamo allows us to:

  1. Get up-to-date VAT rates for all countries around the world
  2. Stay compliant by keeping a log of purchases
  3. Efficiently pay our VAT obligations at the end of each quarter

We send the following data to Taxamo about your purchase:

  • Total amount of purchase
  • Tax amount of purchase
  • Invoice number
  • Address
  • Full name
  • Email address
  • Order number
  • Location Evidence

We also send your name, email address and product tag to our email service providers called ActiveCampaign and Drip.  

This allows us to send you emails about product updates (such as new features that have been released), training courses and any other information related to the product that you've purchased.  

These emails are designed to improve your product experience but you can opt out at any time by clicking the "Unsubscribe" link at the bottom of any email you receive.

6. Signing up as an affiliate

Thrive Themes operate an affiliate program. Registered affiliates can refer customers and receive a commission.  This affiliate system operates independently of the processes described above.

To clarify: you won't be signed up for our affiliate program unless you submit a request to do so.  Each application is reviewed manually.  If your application is reviewed, we'll add the data that you've provided to our system.  The signup page for our affiliates is here.

We hold the following data about our affiliates:

  • First name
  • Email address
  • Company name
  • Family name
  • Date of signup
  • Company tax ID
  • Full Billing address
  • Web site URL
  • Paypal email address
  • Description of how you promote Thrive Themes
  • Yes/No as to whether you accept our terms and conditions
  • YouTube channel (if applicable)

We hold this data for the following reasons:-

  1. Payouts - the PayPal email address, company details and personal details are needed to pay our affiliates and produce invoices
  2. Compliance - We need your YouTube channel URL, web site details and method of promotion so that we verify that the quality of referrals meet our criteria for eligibility. 

We also manually add your name and email address to ActiveCampaign and/or Drip. These are online tools that allows us to let you know about any updates to the program. For example, if we make a change to the commission levels, we'll let you know about it through email.

As with all emails from us, you can opt out at any time by clicking on the unsubscribe link at the bottom of any email.  

We also store data about the referrals that you make as an affiliate. We'll keep a traffic log of all the visitors that arrive through your affiliate link, all sales that you generate, and internal order numbers associated with those sales. This data is necessary to keep in order to track commissions and ensure that you're rewarded for sales that you make.

Automated Decision Making From your Data

We have automated processes in place that are designed to improve the relevancy of the communication we send to you and the content on our site.

For example:

  1. If you're a Thrive Themes member, we will send you a notification that you're membership is due to expire 10 days before your renewal date.
  2. If you purchase a product from us, we will send you information to help you get up and running with the product that you've purchased
  3. If you take a Thrive University course, we will send you information to support the course that you're taking.
  4. If you purchase an individual product but don't become a member, we will show an advertisement to highlight the benefits of becoming a full member.

These rules are designed to enhance the experience and interactions that you have with Thrive Themes.

Your Data Protection Rights Under The General Data Protection Regulation (GDPR)

If you are a citizen of a European country, you may have specific data protection rights under the European Union’s General Data Protection Regulation (the “GDPR”) and the equivalent Swiss arrangements. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal information.

If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us at

In certain circumstances, you have the following data protection rights:

  • request a copy of your Personal Information;
  • request that your inaccurate or incomplete Personal Information is corrected;
  • request that your Personal Information that we are not legally required to keep be deleted and destroyed;
  • object to processing or request that the processing of your Personal Information is restricted in certain circumstances or withdraw consent, including to opt out of receiving communications (including electronic) from us;
  • not be subject to automated decision making; and
  • request the transfer of your Personal Information.

If you wish to exercise any of these rights, please contact us at When making your request please provide:

  • your full name and address; and
  • details of your request and/or the information you want. Please be as specific as possible.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal information. A list of National Data Protection Authorities can be found at:

Your Right to Modify Your Data

You have the right to modify personal data that we hold about you. You can modify your data by logging into the site and navigating to the "Account" page.  

To change your details as an affiliate, you can log into your affiliate account and change your details here.

To change your email address that we send emails to, click on the "update details" link at the bottom of any email you receive from us. 

If you're having difficulties updating your data, let our support team know and we'll make the change for you.

Your Right to View Your Data

You have the right to see the data that we store about you. To request a file containing all your data, let our support team know.  

We will reply to your request within 48 hours and will provide you with a file to your email address as soon as we've gathered the data.

The data will be provided to you in a structured, commonly used and machine readable format for portability.  

Your Right to Have your Data Deleted

You have the right to request that we delete data that we store about you. 

  • If you would like to stop receiving our email newsletter then you can click the "unsubscribe" link at the bottom of any of our emails.  This will unsubscribe you from any future communications. If, for some reason, this doesn't work then let us know and we'll remove you manually.
  • If you would like your data to be removed from our affiliate program then you can send an email to affiliates[at] and we will action that request for you.
  • If you would like to have your WordPress user comments removed from our website, reach out to our support team, who can delete your user profile entirely from our website.

We can also delete all of your data from all systems that we own and operate.  This includes all of the above.  However, in such a case, we cannot assure you of the operation of our products, given that they require a connection to our licensing software to check the validity of your active license.

Please note that If you've purchased a product or membership from us we are obliged to keep a record of the purchase in both our own billing system and Taxamo.  This will mean keeping a record of your billing address, contact details and purchase details.  We do this to fulfill our obligations to the tax authorities and remain compliant.  

Privacy Policy: Summary

  • We don't sell your data to any company for further processing, marketing, profiling or any other reason
  • We integrate with certain third party services for the purpose of improving the overall user experience and to optimize certain business processes.  
  • Any data we hold about you, we do so for necessary and legitimate business reasons
  • You can request to view, modify and delete any data that we hold about you.

If you have any concerns or questions about anything in this policy, then let us know and we'll get back to you shortly.

Privacy Policy Changes

Although most changes are likely to be minor, Thrive Themes may change its Privacy Policy from time to time, and in Thrive Themes' sole discretion. Thrive Themes encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Last updated: July 31, 2023

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