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How to Create a Clean, Conversion-Focused WordPress Website

When it comes to creating a clean website design for your business — and also generate conversions — you need to focus on just making it look nice.

But if you don’t have any website building or design experience, you’ll have trouble figuring out what a good website looks like.

As someone new to designing, without the right guidance you’ll spend more time researching unfamiliar terms like “correct use of white space” , “minimalist design elements”, “negative space” and so on... instead of actually building a site.

If you’re an entrepreneur who really needs a simple business website to start attracting potential customers, this guide is for you.

Read on to learn how to achieve a clean website design and why these two plugins are all you'll need.

Let's dive in.

Here’s Why You Should Consider Building Your Website On Your Own

WordPress is “open-source” software. Which means you have the freedom to build a custom website that suits your needs — with any selection of tools.

But, a lot of potential small business owners fail to start their dream ventures because they think they need a high budget and a pro web developer or designer to build the best WordPress site for their business.

That doesn’t have to be the case.

Building your own WordPress website can be a remarkably empowering step for your small business, and here's why it's a decision you should consider.

First, you get to save costs. Hiring a web developer can significantly dent your budget, but WordPress, with its intuitive design and extensive library of free and premium themes and plugins, makes it possible to create a professional-looking site on your own.

You also get to learn a ton in the process. Navigating through WordPress is like a crash course in digital marketing. You'll pick up on SEO, how to manage content, and even get the basics of web design under your belt. This DIY route makes you more self-reliant and savvy about your online business presence.

This immediate control over your website ensures that it can evolve as quickly as your business does, keeping you agile and responsive to your customers' needs.

And let's not forget the added learning.

WordPress is designed to be user-friendly, and there's a vast community and countless resources to help you along the way.

Moreover, the flexibility WordPress offers is unparalleled. Whether you're starting a blog, opening an online store, or showcasing a portfolio, WordPress can accommodate your needs. 

What Do You Need to Build Your Own Website From Scratch?

Whether you're setting up a personal blog, a portfolio, or an online store for your business, here are the key components you'll need to start from the ground up:

  • WordPress Hosting Provider: This is where your website's data is stored and accessed online.

  • Domain Name: Your website's address on the internet, like a physical address but online, helping people find your site. Most hosting providers offer a free domain name and security features (SSL certificates, daily backups, etc.) for your first year.

  • Content Management System: A platform that helps you create, manage, and modify content on your website — WordPress in this case.

  • WordPress Theme: A pre-designed template that determines the look and layout of your site, allowing you to customize its appearance. You’ll find a variety of paid and free themes on and

  • WordPress plugins: Tools to for your site that add new features or enhance the functionality of your site, like adding contact forms, widgets, or an eCommerce store.

How to Make a WordPress Website (Step by Step)

After you’ve chosen a web hosting provider (e.g. Bluehost ) and selected a hosting plan, and added a website name, follow the instructions you’re given for the WordPress installation process.

Most reliable hosting services offer a one-click solution to install WordPress, so you won’t have to worry about trying to set it up on your own.

You’ll be required to add a site title, tagline and a few other details to your site before you can start building.

Tip: If you’re brand new to WordPress, read this tutorial to learn how to install WordPress correctly.

This tutorial covers the rest of the steps:

Step 1: Download and Install Thrive Theme Builder and Thrive Architect

When you use the right tools, build your website will feel like a fun, fulfilling adventure and not a tiresome chore.

That’s why we recommend using Thrive Theme Builder and Thrive Architect, the ultimate website-builder duo.

You can dramatically elevate the flexibility and uniqueness of your website if you use a WordPress theme builder and page builder.

And these particular tools complement each other, helping you create any type of website to stand out.

Think of this combo as “web development made easy”. No need to know how to create a site with HTML or CSS.

Thrive Theme Builder helps you build and customize every aspect of your website design without typing a single line of code.

Once you’ve created your website’s structure, you’ll hop in and customize your web pages with Thrive Architect.

Creating custom webpages is 100 times easier in the Thrive Architect editor thanks to its drag-and-drop functionality and library of professionally-designed, customizable landing page templates.

With its suite of conversion-focused tools, creating compelling calls-to-action (CTAs), conducting insightful A/B tests, and generating conversions will become seamless.

As a result, you get to build an impressive online presence your target audience will love.

These tools prioritize mobile responsiveness and SEO, helping you create a website people and search engines will love.

Check out this duo’s pricing.

Step 2: Select a Theme in Thrive Theme Builder

Professionally designed companion themes available in Thrive Theme Builder 

Next, you need to choose a theme.

All of our themes come with a set of fully-customizable, professionally-designed templates that are perfect for your brand – no matter what niche you’re in.

This is a major advantage for you because you don’t need to worry about purchasing a WordPress theme from another platform and wonder if it will work the way the developers say it will – or if it’s compatible with the rest of your plugins.

  • Lots of white space for easy reading and navigation

  • Harmonious color schemes that you can customize with one click

  • Clean typefaces

  • Optimized for desktop and mobile devices

  • ...and so much more.

And it gets better with our Thrive Theme Builder Setup Wizard...

Step 3: Complete the Thrive Theme Builder Setup Wizard

The Thrive Theme Builder Setup Wizard helps you select all your web page templates, a color palette, and all the fonts you need for your clean web design – and it only takes a few minutes to get this done.

Thrive Theme Builder Setup Wizard

Thrive Theme Builder Setup Wizard

By the time you’ve completed the Wizard, you’ll have set up the following:

By the end of the Setup Wizard, you'll have created a clean website layout that you can now go in and customize using Thrive Architect.

Step 4: Configure Your Site Typography

In this step, you’ll establish your site-wide typography settings.

The Typograph settings area of the Thrive Theme Builder dashboard. To edit your Typography settings, you'll click the pencil icon to open the Basic Typography editor.

These font settings include choosing font types, font colors, font sizes, font spacing, etc. to populate the following types of text:

  • H1
  • H2
  • H3
  • H4
  • H5
  • H6
  • Paragraph text
  • List text
  • Hyperlink text
  • Plain text
  • Blockquote text
  • Preformatted text

The Basic Typography editor preview window inside Thrive Theme Builder.

Remember that once you get these settings saved in Thrive Theme Builder, they will apply automatically across your theme templates and designs. Saving you tons of time.

Step 5: Set Up Your Core Post & Page Templates

Core Page Templates are page designs that you can save as single templates and then apply on other pages of your website.

That way, you won't need to design each page from scratch. For example, let's say you build a standard blog page template.

Whenever you create a new blog post, this pre-designed template will automatically load and add your new post to this page’s list.

No need to design each page from scratch -- Thrive Theme Builder takes care of that for you.

The initial Core Web Page Templates you’ll design in Thrive Theme Builder are your:

  • 404 Error Page
  • Standard Blog Post
  • Default Page
  • Blog List Page
  • Blog Archive Page

The Core Page Template area of the Thrive Theme Builder dashboard.

You can also create and manage as many extra page templates as you need from the "Templates" area of Thrive Theme Builder.

 Explore Thrive Theme Builder's Site Speed Optimization Tool

Thrive Theme Builder also includes a Site Speed Optimization tool that makes establishing your site's performance settings in one click simple!

Simply put, this tool focuses on putting out clean, lean code.

Leaner code = less to load = faster website response times.

This feature is automatically activated on your website, so you don't need to do anything here.

Next, the Site Speed Optimization feature helps you configure your caching settings with either WP Fastest Cache or W3 Total Cache in just a few clicks.

Our site performance optimization tools are simple to understand and straightforward to use, so you can complete this setup in less than a few minutes.

Step 6: Finalize Your Homepage

When you were working through the Thrive Theme Builder Setup Wizard, you got started creating your Homepage template...

homepage is automatically generated for you, and you'll find it in the "Pages" section in the WordPress Dashboard.

Search for the page titled "Generated Homepage".

Generated homepage from Thrive Theme Builder

Generated homepage from Thrive Theme Builder

Launch the page in Thrive Architect to finalize the design and add compelling copy, high-quality images, social media links, simple animations, etc.

Step 7: Create & Customize Your WordPress Site Pages

If you followed step 1 and purchased Thrive Architect, you’ll use this tool to customize your site pages.

The following pages are must-haves for any type of business website — in addition to your homepage

  1. An about page to provide more detail on who you are, your expertise, and your values.

  1. An engaging blog to share business updates and valuable insights

  1. A products/services page to provide more detail on what you offer

  1. A testimonials/reviews page to showcase the glowing testimonials you've received from your clients and customers

  1. A contact page to make it super easy for interested potential clients or customers to request additional information

  2. An FAQ page with answers to the most common questions customers ask about your business.

  1. A WooCommerce Store/Shop page if you have an ecommerce business, this should take your visitors to where you sell all your products

Creating a new page for your WordPress website is super straightforward.

In the WordPress Dashboard, select the "+ New" button at the top of the page and select "Page".

Creating a new page

Creating a new page

When taken to the next screen, name your page and select the bright green "Launch Thrive Architect" button. 

Adding a title in the WordPress backend

Give your page a title

Thrive Architect, our powerful visual, drag-and-drop page editor, will provide you with four options:

1. Normal Page

2. Blank Page with Header and Footer

3. Completely Blank Page

4. Pre-built Landing Pages

Selecting a page type in Thrive Architect

Select the type of page you want to create in Thrive Architect

To create clean, conversion-focused pages that are aligned with the website layout you built in Thrive Theme Builder, we recommend the "Pre-built Landing Page" option.

Landing page library in Thrive Architect

Landing Page Library in Thrive Architect

In the Landing Page Library, you can select a Smart Landing Page from any of our companion themes.

Our Smart Landing Page sets are designed to help you create stunning, conversion focused pages in minutes. 

It's as simple as perusing the Landing Page Library, finding a landing page template you like, selecting it, and customizing its design to fit your branding.

Watch this video to learn how to use smart landing page sets like a design pro:

Step 8: Install an Analytics Tool

If you’re serious about building an audience and a remarkable online business, you need a reliable Google analytics plugin.

An analytics tool helps you understand how your site visitors interact with your website, so you can make data-driven marketing decisions to grow your business.

We recommend using MonsterInsights to track your site’s analytics. 

MonsterInsights, the best WordPress analytics plugin


Step 9: Install an SEO Plugin

You’ll also need a reliable SEO tool to help you optimize your on-page SEO settings, and also handle the technical part for you.

If you’re building a website on WordPress, we recommend All in One SEO (AIOSEO) or Yoast SEO.

Both plugins offer a wide set of features to help you optimize your new website for search engines and human readers. These plugins work with most page builders and themes — including Thrive Themes, Elementor, etc.

Next Steps: Grow Your Online Business

Now you’ve seen how easy it is to go from zero to a clean, conversion-focused website using Thrive Architect and Thrive Theme Builder.

And if you need more guidance on how to create a stunning website for your business, take a look at these resources:

As you get more comfortable with our user-friendly tools, you'll start refining every detail to turn your simple design into an impressive website that offers your visitors an amazing experience — and also gets them to convert.

But most of all, make sure to have fun and we can’t wait to see what you build!

Are You Using the Right Tools for Your Online Business?

Thrive Suite is your all-in-one solution to building a thriving online business on WordPress – all by yourself

Use Thrive Suite to:

With Thrive Suite, you’ll be miles ahead of your competition.

About the Author Chipo

Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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