If you're looking for the best lead generation plugin to turn website visitors into email subscribers -- you've come to the right guide.

In this blog post, you'll learn about 13 of the best lead-gen tools available so you can identify the best option for your online business.


What to Look for When Considering a Lead Generation Plugin

A good rule of thumb, when considering lead generation plugins, is to pay attention to the following:

  • Ease of use: is this tool easy to set up and use?

  • Design options & templates: does this tool offer a good selection of customizable templates to create unique landing pages and opt-in forms?

  • Integrations: can you easily connect your forms to any email services and payment tools?

  • A/B testing functionality: does this tool offer split testing to help you optimize your funnel pages for more conversions?

  • Targeting & personalization: does this plugin offer advanced segmentation, dynamic content, and behavioral triggers to help you target the right audience?

  • Analytics & reporting: can you track your marketing campaign metrics with ease?

  • Mobile responsiveness: can you load this tool’s templates on mobile and desktop devices?

  • Pricing: is this tool within your budget? Are there any add-ons you need to pay for?

With these requirements in mind, let’s dive into the best lead-generation plugins available.

13 Best WordPress Lead Generation Plugins


This list will help you find the best lead-generation plugin for your WordPress website. Let’s get started:

1. Thrive Suite

Thrive Suite is the best WordPress plugin bundle available, designed to help you generate a steady stream of conversions.

Thrive Suite landing page


This plugin bundle was built with ease of use, high-quality design, and conversion-optimization in mind.

Each plugin features drag-and-drop functionality, super design flexibility, and in-depth customization options to help you create marketing materials that are tailored to your brand.

Want your business to stand out from the competition? These are the tools for you.

With Thrive Suite, you can:

  • Improve your conversion rates by configuring your forms to appear on the right pages – and in front of the right audience

… and so much more.

The best part about these tools? You don’t need to know how to write a single line of code.

Thrive Suite removes the technical hassles out of building opt-in forms and funnels, so you can focus on creating and deploying them fast.

If you’re serious about generating conversions, Thrive Suite is your best bet.


You get 10 plugins for a steal of a price – especially compared to some of the other options in this list.

Check out Thrive Suite’s Pricing.

2. OptinMonster

OptinMonster is one of the most powerful lead-generation plugins for WordPress websites.

OptinMonster landing page template


It’s also known as the most popular WordPress popup plugins in the market.

This offers an expansive library of landing pages and opt-in form templates to help you generate leads and build your email list.

You can use this plugin, on any site, to build:

  • Lightbox pop-ups

  • Slide-ins

  • Exit-intent popups

  • Widgets

  • WooCommerce forms

  • Sidebar and inline forms

  • …and many more.

OptinMonster features a drag-and-drop editor for easy editing – ideal for beginners. In terms of email marketing integration, you can connect this tool to most popular platforms like MailChimp, ConvertKit, ActiveCampaign, and more.

Other standout features include in-depth reporting & analytics, A/B testing functionality, and advanced targeting to ensure your forms appear to the right audience.

Pricing starts from $9 per month, billed annually, for OptinMonster’s Basic plan.

But if you want to get the most out of this plugin’s popup builder, exit-intent technology, and other advanced features you’ll need to purchase the Pro plan for $29 per month, billed annually.

3. WPForms

WPForms is a powerful form plugin, designed to help you collect leads and generate sales.

WPForms landing page templates


This plugin prioritizes convenience and ease of use, providing over 700+ form templates for you to use on your website. 

With these templates and WPFormsdrag-and-drop editor, you can set up and launch your forms quickly, saving you tons of time in building and designing.

This editor also allows you to view your changes in real-time as you customize your lead capture forms.

The robust customization options this plugin offers enable you to create a simple registration form to collect contact details or build an advanced smart form to collect in-depth information from your email subscribers.

WPForms is also compatible with most popular WordPress themes. If you want to confirm this on your website, download and install the free version of WPForms and give it a test run.

Pricing starts from $49.50 per year for the Basic plan.

4. SeedProd

SeedProd is one of the best page builder plugins for lead generation.

Screenshot of SeedProd Sales page


This plugin offers hundreds of customizable templates to help you easily create attention-grabbing landing pages and forms.

You can use this plugin to design all the pages and signup forms you need for your lead-generation funnels.

Like most tools in this list, SeedProd also features a drag-and-drop visual editor, and block templates to add to your pages and forms.

This plugin integrates with top email marketing services like Drip, Constant Contact, Aweber, and more. You can also easily connect to a Google Analytics plugin, SEO plugins, and other apps via an automation plugin like Thrive Automator or Zapier.

SeedProd has a free version and a premium plugin. If you want to use the plugin’s advanced features, you’ll need to purchase a paid subscription.

Pricing starts from $39.50 per year for their Basic plan.

5. RafflePress

RafflePress is the best WordPress giveaway plugin and a powerful tool for lead generation.

RafflePress: the best WordPress giveaway plugin


Giveaways are a creative and effective way to grow your email list because who doesn’t love winning prizes?

And RafflePress makes it very easy for you to build and ship giveaways right from your WordPress dashboard.

This beginner-friendly plugin provides a drag-and-drop builder, stunning pre-built templates, and seamless social media integration to help you set up your first giveaway or contest fast.

You can also connect this plugin to your email marketing tool, and start building deeper relationships with your potential customers.

Pricing starts from $39.50 for the Plus plan.

6. ChatBot.com

ChatBot is a powerful AI chatbot tool and works well with WordPress websites.


ChatBot features deep AI capabilities, allowing you to create smart bots that can easily converse with your visitors and guide them to a solution.

This chatbot plugin offers advanced workflows, in-depth templates, and a drag-and-drop builder to help you create an attention-grabbing chatbot that encourages your site visitors to engage.

In terms of lead generation, you can set up a workflow to collect your visitors’ names and email addresses while they converse with your chatbot. Basically automating your lead-gen process – saving you tons of time. 

You can also set custom triggers for your chatbot to ensure it appears at the right time.

ChatBot’s pricing starts from $52 per month, billed annually.

7. PushEngage

PushEngage is a great way to capture potential leads who have left your website without opting in.


This WordPress notification plugin enables you to drive traffic to your website through web push notifications.

You can use these notifications to send targeted messages to your visitors, alerting them of special offers (e.g. a coupon)i they should check out.

This plugin is easy to set up and integrate with your WordPress site, no coding required. It supports all major browsers and works even when your visitors aren’t actively browsing your website.

PushEngage has a free plan, and premium versions start from $19 per month.

8. FunnelKit

FunnelKit is a popular WordPress funnel builder and lead-generation tool.

FunnelKit


This plugin offers an expansive set of features to help you turn more of your audience into leads and customers – lead pages, upsells, funnel templates, email marketing integration and so much more.

This user-friendly tool is ideal for beginners and busy business owners, providing pre-made templates for fast and easy building. You can customize these templates using FunnelKit’s drag-and-drop builder.

FunnelKit also provides in-depth reporting and analytics, so you can track your page and funnels’ performance, and quickly identify areas that need improvement.

Pricing starts from $99.50 per year for their Basic plan. 

MonsterInsights is a powerful WordPress analytics plugin – and key for successful lead generation. This plugin makes it super easy to connect Google Analytics to your WordPress website, so you can track your site’s performance without hassle.


MonsterInsights is known for its incredible ease of use and beginner-friendly interface. You can set up custom reports to focus on the metrics that matter and effectively gather data to inform your decision-making.

This plugin is also useful for tracking lead magnets. 

You can study how your audience interacts with different offers, identifying the ones that are downloaded or signed up for most. With this information, you can prioritize the right formats and content for your lead magnets, ultimately leading to more conversions.

MonsterInsights has a free version, and premium plans start from $99.50 per year.

10. AIOSEO

You can’t have a successful lead-generation strategy without traffic. To get consistent, organic traffic, you need to optimize your content for search engines.

Enter All in One SEO (AIOSEO).

All in one SEO screenshot


AIOSEO handles all the technical aspects of optimizing your website and provides key tips on how to make your content SEO-friendly.

This plugin is easy to install, even easier to use, and will help you get your audience in front of the right eyes, so you can funnel them into your mailing list.

If you’re running your business on a tight budget, you can use the free version of AIOSEO to get started. But we recommend upgrading to the pro version when you can, as it has all the advanced features you need to outrank your competitors.

AIOSEO’s pricing starts from $49.60 for its Basic plan. But its most popular plan, Pro, starts from $199.60 per year.

11. HubSpot

HubSpot is a powerful all-in-one marketing solution.

HubSpot homepage screenshot


HubSpot for WordPress provides a solid set of lead-generation tools, including a form builder, email marketing, and live chat functionality.

You can create email campaigns, email opt-in forms, and a chatbot right from your WordPress dashboard.

This tool is also known for its powerful customer relationship management (CRM) system, enabling you to manage your contacts, segment them into lists, and build deeper connections with them.

HubSpot for WordPress is free. Paid plans are available, starting from $20 per month, billed annually.

12. Elementor

Elementor is a well-known page-building plugin for WordPress websites.


This plugin offers hundreds of templates and design elements to build impressive landing pages.

When you purchase an Elementor Pro subscription, you also get access to its drag-and-drop form builder, to create eye-catching lead-generation forms for your pages.

Elementor’s free plugin allows you to build a simple landing page, but you won’t be able to use most of the plugin’s advanced features.

Pricing starts from $199 per year.

13. Bloom

Bloom is a reliable lead-generation tool, developed by Elegant Themes.


This plugin offers a large selection of form types that can be placed on any part of your website, including pop-ups, slide-ins, fly-ins, and more.

These form templates are fully customizable, allowing you to tailor them to stand out and win your site visitors’ attention.

This plugin integrates with all major email marketing platforms, including HubSpot, MailChimp, ConvertKit, and more.

You can get Bloom as a part of a yearly subscription with Elegant Themes for $89 per year.

The #1 Lead Generation Plugin: Thrive Suite

Our topic pick for best lead-generation plugin for WordPress goes to Thrive Suite.

Thrive Suite landing page


Compared to most of the plugins on this list, Thrive Suite offers you a ton of value, for an out-of-this-world price.

You get total control over your form and page designs – and you can make changes to them in a matter of minutes.

Everything you need to turn your visitors into engaged leads and, eventually, paying customers can be found in these tools.

Think of the price of purchasing 4 different WordPress plugins to build pages, opt-in forms, call-to-action sections, quizzes, and countdown timers. You could end up paying anywhere north of $500 to $750 for a year.

And you won’t even know if the plugins will work well together until you’re hours into building – and that isn’t a risk you want to take.

But, with Thrive Suite, you don’t need to worry about this. Every plugin in this bundle works seamlessly with one another.

If you want a stress-free lead-generating experience, then Thrive is the way to go.

FAQs: Best Lead Generation Plugins

Q: Is WordPress good for lead generation?

A: Yes, WordPress is a great platform for lead generation. You’ll find a variety of plugins to create engaging landing pages, forms, pop-ups, and more to turn your visitors into leads.

Q: How do I generate leads in WordPress

A: To start generating leads, you’ll need a landing page, an opt-in form, and an email marketing service. To create your landing pages and forms, we recommend using Thrive Suite, WPForms, OptinMonster, or SeedProd.

Q: Which tools create the best quality leads?

A: There are a variety of lead-generation tools available. Some of the best being Thrive Leads, Thrive Architect, SeedProd, and FunnelKit.

Next Steps: Build Your First Lead Generation Funnel

Now that you’ve found your lead-generation plugin, it’s time to start working on your first funnel.

Here are 4 free tutorials to help you get started:

If you want to generate consistent conversions for your small business, you’ll need to make sure your other plugins are as good as your lead-generation tools.

Whether you need a simple website, or an eCommerce platform to sell physical and digital products, Thrive Suite equips you with all the tools you need to make that happen.

And you can achieve this without writing a single line of code. 

So, what are you waiting for?

Get Thrive Suite today and start building your dream online business.

About the Author Chipo


Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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