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11 Best WordPress Form Builders to Boost Conversions

Looking for the best WordPress form building plugin to boost conversions on your website?

You've come to the right guide.

Keep reading to learn 11 of our top recommendations for WordPress form building plugins that'll help you generate more leads, collect key feedback from your audience, and also encourage them to submit their contact information.

What Is a WordPress Form Builder?

A WordPress form builder is a plugin designed to help you create and manage forms on your WordPress website.

The best WordPress form builders provide a user-friendly interface and pre-built form templates to help you get set up fast – and with ease. 

When looking for a WordPress form builder you should also make sure that they have the following features:

  • Design flexibility

  • Different types of form templates

  • Preferably a drag-and-drop interface

  • Integration with email marketing tools

These are just a few of the basics. But when you look through your options for a WordPress form builder, make sure that the features offered are relevant to what you need for your website.

11 Best WordPress Form Builder Plugins 

Finding the right WordPress form builder for your website is challenging. You have so many options to choose from -- how do you decide?

We've narrowed down the list for you so you can make a decision fast. This list includes plugins we've tried, reviewed, and/or heard about from our customers:

1. Thrive Leads + Thrive Architect (For Beginners & New Businesses)

If you’re still building your WordPress website, or are still trying to find the right no code tools to get started – you’ll need more than just a form-building plugin.

You need to make sure that you have a solid opt-in form-building plugin to generate leads and, as a result, grow your new business. 

Thrive Leads is the best WordPress form builder you can use to generate leads and grow an engaged mailing list. This plugin has a super simple visual builder you can use to build and customize your opt-in forms. 

Thrive Leads

To make building even easier, Thrive Leads provides 450+ professionally designed opt-form templates you can use to capture your audience’s attention and get them to convert.

For your opt-in forms to be successful, you also need a solid, clean conversion-focused website to win your audience’s trust and encourage them to contact your business. That’s where Thrive Architect, the best WordPress page builder, comes in.

Thrive Architect

When you buy Thrive Architect, you get a drag-and-drop editor and hundreds of page and block templates that have been designed to help you generate conversions. From smart pricing table templates to call-to-action sections, and even contact form templates…

Thrive Architect has everything you need to build impressive site pages that are designed to engage with your audience and get them to convert.

Coupled with Thrive Leads high-powered opt-in forms and advanced customization options, you’ll turn your website into a lean, mean conversion-generating machine.

No need to code. No complicated pieces to put together. 

You can purchase Thrive Leads and Thrive Architect separately (for $99/year each) or you can purchase both these plugins and several other power-packed site-building tools when you buy Thrive Suite for $299.

Thrive Suite is an all-in-one toolkit that contains plugins, landing page templates, opt-in form templates, quiz templates, and more; designed to help you build a thriving online website that generates revenue.

And you get Thrive Leads, Thrive Architect, and 8 other plugins designed to expand your website’s functionality – for less than $300 in your first year.

You won’t find a deal like this anywhere else.

Click here to learn more about Thrive Suite.

If you already have an existing website that you’re happy with and just need a solid form-building plugin to collect user feedback, generate more leads, or create attractive contact forms… WPForms is the perfect solution for you.

WPForms is one of the best WordPress form builders. This plugin prioritizes convenience and ease of use, providing over 700+ form templates for you to use on your website. 

With these templates you can set up and launch your forms quickly, saving you tons of time in building and designing.

WPForms comes with a visual drag-and-drop editor, allowing you to view your changes in real-time as you customize your form. The design flexibility this plugin offers enables you to create a simple form to collect contact details or build an advanced multi-page form to collect in-depth information from your site visitors — with their consent, of course.

You can use WPForms to create more advanced forms like:

  • Survey forms
  • Donation forms
  • Order forms
  • Subscription forms
  • Conversational forms
  • Multi-step forms
  • …and so much more.

And you don’t need to be a super-savvy coder to create these forms. WPForms created their templates with all levels of technical experience in mind. 

WPForms is also compatible with most popular WordPress themes and connects with a host of CRMs like Salesforce, HubSpot, payment gateways such as PayPal and Stripe, and email autoresponders like Mailchimp, Active Campaign, Campaign Monitor, Constant Contact, and Drip. 

Another excellent benefit with WPForms is the advanced spam filtering options like reCAPTCHA and honeypot. Spam is such a hassle for website owners, so high-quality anti-spam should be an important part of your purchase decision.  

If you want to see how all these great benefits improve your website, download and install the free version of WPForms (WPForms Lite) and give it a test run.

But if you want to see this plugin really shine and help you get the most out of your site’s forms, we recommend the premium version of WPForms.

You can check WPForms Pro pricing plans here.

It’s all in the name.

Formidable Forms is a powerful, advanced WordPress form builder plugin.

It comes with power-packed features and premium add-ons to create complex forms like quizzes, surveys, payment forms, registration forms, profile forms, and more. The beauty of the plugin is that it helps you create these advanced forms with ease.

Formidable Forms has a visual drag-and-drop editor that’s designed to help you create your WordPress forms with a few clicks – and no code. You also have a variety of pre-built form templates to choose from to create your site’s forms and maximize form submissions.

This drag-and-drop form-building plugin also includes advanced features like calculation functionality. This is ideal for forms like a mortgage calculator, or any other type of form that requires the user to make a calculation.

Like WPForms, Formidable Forms has a free version you can try out on your WordPress site. But the majority of Formidable Forms’ premium features are available when you pay for this plugin’s pro version.

Gravity Forms is another great WordPress form-building plugin you should consider using.

You can use this tool to build contact forms, forms to collect user feedback, user registration forms, and a variety of other forms. 

Gravity Forms has a user-friendly interface, similar to the WordPress block editor, that makes it easy for you to create custom forms for your website.

This form builder also comes with 30+ form templates – which is much less than what Thrive Leads or WPForms have to offer. But these templates are still useful for setting up your forms quickly and easily without having to worry about styling. Just add the field types (checkbox, dropdown, star ratings, file uploads, and more) you need to the template, hit publish, and watch the form entries roll in. 

Gravity Forms also includes complex features for more advanced users like conditional logic, multi-page forms, calculations, eCommerce options, and so much more. You also have access to a series of premium add-ons you can purchase to expand your forms’ functionality on your site.

Ninja Forms is a good WordPress form-building plugin that provides beginner-friendly features.

Its user-friendly drag-and-drop form editor allows you to build a variety of plugins – from simple contact forms to more in-depth lead-gen or user feedback forms. This WordPress contact form plugin also allows developers to create advanced forms with complex functions.

Once you’ve created your form, you can add it to your side using a shortcode, widget, or template function. It’s not as straightforward as using Thrive Leads or WPForms, but it’s still easy enough to navigate and use.

JotForm is a popular online form builder that also has a WordPress plugin version.

It’s a lot less comprehensive than what Thrive Leads and WPForms have to offer but still offers an effective way to connect your web forms to your email marketing services.

JotForm offers 10,000+ free form templates you can use to get started. With these templates you can create:

  • Contact forms

  • Surveys

  • Questionnaires

  • Event registration forms

  • Request forms

  • …and so much more.

JotForm also offers 300+ widgets to enhance your web forms’ functionality – including video players, geolocation maps, social media icons, etc.

Additionally, you can connect your forms to 150+ integrations – PayPal, Square, Zapier, Zoom, Airtable, Zoho, and many, many more.

If you’re using a free version of the app to build your forms, you can use the more basic templates to build a contact form, survey, questionnaire, etc.

But the paid version provides a wider variety of templates to make it easier to build the web form you need.

Typeform is known for its creative online forms and trendy templates. If you’re looking for a form builder that’ll help you create a fun, funky and interactive experience for your site visitors, this is the right plugin for you.

This tool is known for its naturally flowing, conversational layouts, which automatically make it much more exciting for your audience to fill in your forms.

You can use this tool to create surveys, job applicant screening forms, user feedback forms, surveys, and so much more.

But a major drawback with Typeform is its price. It’s more expensive than most of the WordPress form-building options listed here. So, if you’re not a relatively more established business with a big budget, this might not be the ideal form-building tool for you.

Contact Form 7 is one of the oldest and most downloaded contact form plugins for WordPress.

It’s a more limited option than most of the options mentioned in this list, but if you’re looking for a simple contact form builder that easily integrates with WordPress… this could be the one for you.

Contact Form 7 allows you to build basic contact forms so your audience can submit their details with ease. If you want your forms to look better than basic, however, you’ll need to have basic HTML knowledge to get the most out of this plugin.

There are, however, multiple third-party plugins that function as add-ons to Contact Form 7.

Wufoo Forms is a popular online form builder designed to help you create simple forms your audience can fill in smoothly and quickly.

This cloud-based form builder allows you to create event registration forms, application forms, questionnaires, contact forms, payment forms, and many more.

Wufoo also provides a WordPress plugin to make it easier for you to integrate your forms with your website. 

Other features included in this form-builder are pre-designed templates, cloud storage, multiple payment integrations, and social media integrations.

HappyForms plugin lets you create contact forms, feedback forms, survey forms, and more with ease. 

This plugin offers an intuitive, easy-to-use visual form builder to build a contact form that matches your website’s design – and includes the form fields you need

Some of the key features offered by this plugin include multi-page forms, unlimited forms and responses, conditional logic, a signature field, and so much more.

HappyForms has a free version, but its features are quite limited. Which means you'll need to purchase the pro version to use most of its advanced features.

UserFeedback is the perfect form-building plugin to help you understand what your site visitors are really thinking.

UserFeedback helps you collect feedback from your site visitors right from your website. It’s easy to install, allows you to ask unlimited questions, and has a growing library of pre-built question templates so you can ask your visitors the right questions.

When integrated with your WordPress analytics plugin – preferably Google Analytics or MonsterInsights, you can get deeper insights into the what and why of your visitors’ behavior.

Try UserFeedback Today


Q: What is the most advanced form builder for WordPress?

A: Formidable Forms or WPForms are the most advanced form builders for WordPress that also make it super easy for beginners to build complex forms.

Q: What is the best free form builder for WordPress?

A: The best WordPress form builders that have free versions include:

  • WPForms
  • Formidable Forms
  • Ninja Forms
  • Contact Form 7

Q: What is better than Contact Form 7?

A: Thrive Leads, WPForms, and Formidable Forms are three powerful form-building plugins that are much better than Contact Form 7.

Next Steps: Start Generating More Leads Today

Now you know 11 of the best WordPress form builder options to generate conversions on your website.

But now you need to take this knowledge and turn it into action. It’s time to start generating more leads and growing your mailing list. If you don’t have much marketing experience or are trying to find new lead-generation strategies, these free resources can help:

Remember, your lead-generation strategies are only as effective as the strength of your website.

If you have a janky website that lags and doesn’t have a uniform aesthetic…you’ll struggle to get your visitors to believe in your business.

You need to make sure your other plugins are as good as your form builder.

You have two options:

1. Buy an array of plugins from different stores & developers...and risk them clashing and even crashing your website…

2. Purchase Thrive Suite, the all-in-one plugin toolkit you need to create a stunning, engaging website that generates conversions.

When you purchase Thrive Suite -- at a steal, might we add -- you get access to 9 powerful plugins that turn your site structure into an engaging website your potential customers will love.

Click here to learn more about Thrive Suite.

About the Author Chipo

Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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