Looking for guidance on how to build a beauty and cosmetics website on WordPress?

And not just any website — one that stands out from the competition?

Well, you’ve come to the right guide 🙂.

We understand. You don’t want to spend hours (or even days) sifting through tools, trying to learn code, and reviewing your budget to see if you can outsource building your website…

You want to be able to build a stunning, high-quality website on your own — and that’s where we come in.

We’ve created a simple, step-by-step guide to get your site up and running, ready to start sharing content and selling your products.

You’ll also discover the best tools to build your website without breaking the bank or compromising on quality.

So, grab a cup of coffee and get ready to learn!

What You’ll Need to Build Your Website

This is our recommended list of items you’ll need to build a website. Some of these tools are optional (e.g. using a page builder, or choosing WordPress as your CMS), but we strongly recommend them if you want to create a site that will perform well:


  • Checkout tool to safely and securely process payments made through your site

We’ll help you get the right plugins to build your beauty (or cosmetics) website. Just keep reading to follow.

How to Build a Stunning Website for Your Beauty Business

After you’ve purchased or set up a free domain name, chosen a WordPress web hosting provider, and completed the WordPress installation process -- it’s time to start working on your actual website.

This step-by-step tutorial will show you how to do this:

1. Download & Install Thrive Theme Builder + Thrive Architect

Want to create a stunning website for your beauty brand without the hassle of coding? 

Thrive Theme Builder and Thrive Architect make it easy to build a website that looks exactly how you want it to.

With Thrive Theme Builder, you get to build a custom WordPress theme in a few minutes. You have complete control over every aspect of your website's design, from colors and fonts to page layout and styles.


Thrive Architect lets you drag and drop elements to create beautiful pages in minutes. No coding required! You can easily add a variety of conversion-focused elements to show off your beauty products or services, and put your business in the best light. 


The best part? You don't need any technical skills to use these tools. They're designed with you, the business owner, in mind. Whether you’re a WordPress beginner or a pro who needs a time-saving tool, you can create a professional-looking website that stands out from the competition, all on your own.

Take control of your beauty brand's online presence with Thrive Theme Builder and Thrive Architect. These tools make it easy to build a website that looks amazing and helps your beauty store/cosmetics shop/skincare brand grow.

2. Activate & Launch Thrive Theme Builder

Thrive Theme Builder helps you create your website’s structure in less than 10 minutes.

Once you’ve installed and activated Thrive Theme Builder, you’ll need to select a theme for your website.

Each theme comes with a set of fully-customizable, professionally-designed templates that are perfect for your small business.


And we’ve got the perfect one for you.

3. Select Allure: The Best Beauty and Cosmetics WordPress Theme

Allure Beauty Theme is the perfect theme for beauty salons, cosmetic stores & retailers, skincare businesses, wellness brands, and influencers in similar niches.


This elegant theme is designed to captivate your potential customers and convince them to purchase your products or book your services.

No need to spend hours trying to figure out the perfect design for your beauty websitewe’ve done that for you.

You get all the important page templates you need to create a professional website – from your homepage to your blog layout and shop setup (if you’re selling with WooCommerce).


And to give your website a truly custom feel, you also get 29 block templates to add to your pages and tailor to match your brand.

What is a Block Template?

Thrive Architect's block templates are pre-designed sections you can easily add to your pages with just a click. These templates are made up of various elements like text boxes, images, contact forms, and buttons, all arranged in visually appealing layouts.

You can quickly customize these templates to match your brand, saving you time and effort in designing your website pages from scratch.


In a couple of clicks, you can drag and drop, re-order, and edit your custom landing pages – all while inheriting your chosen theme fonts, heading formats, and colors.


And if you have Thrive Architect, our professional page builder, you can change the color of individual blocks to add variety to your pages.

But we’ll dive into that later. For now, let’s focus on setting up your website’s structure.

4. Set Up Your Site Structure in a Few Clicks

The Thrive Theme Builder Setup Wizard helps you select all the web page templates, a color palette, and fonts you need for your clean web design—and it only takes a few minutes to do this.


This wizard walks you through setting up the following:

A sitewide logo for light and dark modes


Create your entire site’s color scheme by choosing your primary brand color. (This color scheme will automatically appear on all your website templates, fonts, blocks, etc.)


A conversion-focused header for straightforward site navigation.


A focused footer to add contact information, your business address, links to social media platforms, etc.


The perfect homepage template for your site.


A template for your blog posts.


And if you need your platform to double up as a shop website — we’ve got more templates for you.

Allure comes with several WooCommerce theme pages for you (shop page, checkout page, etc.) to help you set up your store website quickly.


By the end of the Setup Wizard, you will have created a clean website layout that you can customize using Thrive Architect.

Allure  also comes with other default page templates – 404 page, about page, etc. You can find them in the “Templates” section in Thrive Theme Builder.

Edit templates in Thrive Theme Builder

See how easy it is to create your site structure? No complex code, no struggling to figure out which step is which…

Just a straightforward, user-friendly process to help you get started fast.

5. Create and Customize Your Core Pages with Thrive Architect

Next, you need to create the rest of your site’s pages with Thrive Architect, our landing page builder.

Screenshot of Thrive Architect Sales Page

This tool gives you total control over your website’s look and the design flexibility to turn any template into a unique page. You also get a drag-and-drop editor to customize your pages with ease.

Thrive Architect's drag and drop editor


Our page templates are there to help you build pages quickly. They all look great and can easily be customized with a few clicks, drags and drops.


But the real design magic is in our block templates. You can add new blocks to your pages if you feel like something’s missing, or delete the ones you don’t want – in one click.

These blocks cover a variety of use cases – from lead-generation blocks to CTA sections and pricing tables.


Your site’s design is in your hands – without any stress.

And in case you need more design elements…

Just take a look at the right sidebar in the Thrive Architect editor:


These elements give you further granular control over your site’s appearance. You also get more ways to customize different aspects of your pages to make them more interactive or conversion focused.

For example, let’s say you aren’t a fan of your page template’s pricing table block. You can delete it and drag-and-drop the pricing table element from the right sidebar.


The moment it lands on your page, a library of more pricing table templates to choose from.

Pricing tables in Thrive Architect


The same applies for most of the elements you’ll find in the elements sidebar. We give you enough options to choose from without making you feel overwhelmed.

6. Finalize Your Homepage 

Once you’ve created your custom pages, we recommend finalizing your homepage next.

When you were working through the Thrive Theme Builder Setup Wizard, you got started creating your Homepage template

A homepage is automatically generated for you, so you don’t need to create a new page or configure any other homepage settings.

You’ll find it in the "Pages" section in the WordPress Admin Dashboard.

Search for the page titled "Generated Homepage".


Click on the link, and you’ll be taken to the WordPress Block Editor (Gutenberg) space from the WordPress Dashboard.


In the Editor, click “Launch Thrive Architect”.

As you work on your page design, you may need to add new sections (e.g., a drop-down menu, widgets area, or FAQ section) or remove a few. You can go right ahead and use the block templates and design elements to customize your homepage’s look.


Thrive Tip: Want to learn how to create a conversion-focused homepage that will grab your audience’s attention and push them to convert? Check out this handy guide.

7. Connect Your Site to Your Email Marketing Service

Connect your email service through the Thrive API. You will only need to do this once for the first opt-in form you set up.

You can find tutorials for all major email providers here.

Go to your homepage or landing page and click on the opt-in form (if you have one on your page). In the sidebar, click on "Connect form with service" and follow the setup wizard.

You'll be able to configure the fields you want to show (yes or no first name field), and you will also select the action after opt-in.


Thrive Tip: Setting up your email marketing tool is one step. But, do you have a clear idea on how to grow your email list and generate leads? This detailed guide can help.

8. Connect Your Site to Your Checkout Tool

If your site is doubling up as an online store, then this step is for you.

You should be able to accept payments for new purchases made through your eCommerce website.

There are a lot of WordPress checkout tools to choose from, including:

Your eCommerce payment tool of choice will have instructions or tutorials on how to create a product, set a price and pricing frequency, and add it to your site’s beauty or cosmetics product page.

After you’ve completed this step, sit back and admire your new business website

Growth Tools to Help Expand Your Business

With this tutorial, you’ll set up a conversion-focused website to start your brand on the right note. But if you’re serious about growth, we recommend installing the following tools:

  • All in One SEO: Get your website in front of more potential customers by ranking higher in search results.

  • MonsterInsights: Make smart decisions based on real data to improve your website and grow your business.

  • Smash Balloon: Build trust and engage your audience by showcasing your social media presence on your website.

To succeed online, you need the right tools. These plugins work together to help you get found, understand your customers, and build a strong online presence. With these powerful growth tools, you'll be able to market your business more easily and watch it grow.

Next Steps: Set Up Your First Funnel

After your website is up and running, it's time to focus on funnels.

Think of funnels as a secret weapon for your online business. They take people who are interested in what you offer and turn them into paying customers. They guide people through the buying process, step by step, so they don't just look around and leave. Instead, they take action and buy from you.

Creating a funnel is all about making it easy for people to go from finding out about your business to becoming a loyal customer who buys from you again and again.

Check out these four free WordPress tutorials to learn how to build a funnel that brings in more sales and helps your business grow:


Ready to Build a Website for Your Beauty Brand?

Now you’ve seen how easy it is to go from zero to a clean, conversion-focused beauty and cosmetics website using Thrive Architect and Thrive Theme Builder.

As you get more comfortable with our user-friendly tools, you'll start refining every detail to turn your simple design into an impressive website that offers your visitors an amazing experience — and also gets them to convert.

But most of all, make sure to have fun and we can’t wait to see what you build!

Start building your WordPress website today.

About the Author Chipo


Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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