Are you looking for the best sales funnel builder to kickstart your business?

You’ve come to the right guide.

Sales funnels are the core part of any business — any entrepreneur knows this. But building an effective one? That’s where the challenge lies.

The success of your sales and digital marketing efforts tend to boil down to a few things, with one of the main ones being your tools of choice.

If you’re looking for a user-friendly sales funnel builder to promote your products and generate more online sales , keep reading.

We’ve narrowed down your choices to 13 of the best in the market.

Ready? Let’s dive in.

What to Look For When Considering a Sales Funnel Builder

What to Look For When Considering a Sales Funnel Builder

There are a lot of sales funnel-building tools in the market. If you’re new to running an online business , you might be overwhelmed by all the available choices.

A good rule of thumb is to pay attention to the following, when looking for an effective sales funnel builder :

  • Ease of use : is this tool easy to set up and use?

  • Templates and design options: does this tool offer a good selection of customizable templates to create unique landing pages and opt-in forms ?

  • Pricing : is this tool within your budget?

  • Integrations : can you easily connect your funnels to any email marketing software and payment tools?

  • Analytics & reporting: can you track your funnels’ metrics with ease?

  • Mobile responsiveness: can you load this tool’s templates on mobile and desktop devices?

  • A/B Testing functionality : does this tool offer split testing to help you optimize your funnel pages for more conversions?

With these requirements in mind, let’s dive into the best sales funnel software options. 

13 Best Sales Funnel Software Options for Small Businesses

This list includes 13 of the best sales funnel builders for WordPress websites and non- WordPress users. Let’s dive in.

1. Thrive Suite

Thrive Suite is the ultimate WordPress funnel building plugin for small businesses — offering a wide range of key features under one roof: themes, landing page templates, quiz builder + templates, and so much more.

Thrive Suite landing page

This WordPress plugin bundle saves you from spending thousands of dollars on different software tools, made by different companies, that might not be compatible with each other.

Instead, you get access to an ecosystem of tools that are designed to work well together so you can seamlessly setup funnels to convert more of your target audience.

Start with our expansive library of customizable landing page templates, each designed with conversion optimization in mind. All you need to do is select the one you like, load it, and fill it with your compelling copy and visuals.

Landing page templates in Thrive Architect

Landing page template sets in Thrive Architect

No need to stress about placements, colors, or other stressful design elements. The complex tech moves out of the way to let you do your thing.

And if you need more control over your page’s design, just use the drag-and-drop editor in Thrive Architect to add, remove, or move around any element (in real-time).

Who said building sales funnels had to be complicated?

The best part? You don’t need to know how to code to use these tools. So, business owners with any technical experience (from beginner to advanced) can use Thrive Suite to grow their online business.

But, wait. There’s more.

Thrive Suite also includes tools to help you attract and guide your target audience into your funnels — which is key for your marketing strategy.

You can set up engaging online quizzes in minutes and ship them on your homepage or landing page to get curious visitors to stay a little longer — and even submit their contact information.

Need more leads for your funnels? Give your lead-generation a more focused approach with the advanced targeting — helping you put your opt-in forms in front of the right eyes to get more conversions.

One thing you’ll notice with our plugins is how they’re designed to put you in the driver’s seat — minus the design and coding headaches.

You can set up your website, or dive straight into creating funnels with total ease.

In terms of outside integrations, you can easily connect your CRM or marketing automation tools through the Thrive API, with Thrive Automator (our free plugin), or through Uncanny Automator — a robust solution for streamlining all types of workflows.

For analytics, you can connect your WordPress to Google Analytics, MonsterInsights, or any other platform to keep track of your customers’ journey.

Overall, Thrive Suite isn’t just a bunch of random plugins put together, left for you to struggle to figure out.


These tools help bring your vision to life. effortlessly converting your visitors into loyal customers. Whether you're launching your first product or looking to scale up, Thrive Suite is like your co-pilot, helping you navigate through the journey of building successful sales funnels.

Check out Thrive Suite’s Pricing .

2. FunnelKit (formerly WooFunnels)

If you’re looking for a powerful WordPress funnel builder plugin then you should consider FunnelKit.


FunnelKit is packed with features to help you turn more traffic into customers – lead pages , single and multi-step checkout pages , order bump pages, one-click upsells , mini cart pages, and more.

To help you get started quickly, FunnelKit offers pre-made sales funnel templates that you can customize with its drag-and- drop builder .

This plugin also works with most popular page builders like Thrive Architect, Elementor, and Divi.

In terms of advanced tools, FunnelKit offers in-depth customer reporting, abandoned cart tracking, and smart segmentation .

You can also connect to other third-party tools like Zapier , HubSpot , Slack, WooCommerce, and more.

Pricing starts from $99.50 per year for their Basic plan.

3. SeedProd

SeedProd is a powerful WordPress theme builder and landing page builder .

Screenshot of SeedProd Sales page

This plugin provides pre-designed landing templates to promote your webinars , online courses , eBooks, physical products, services, and more.

You’ll also find templates for other important pages in your sales funnels, including thank-you pages, opt-in pages, etc.

SeedProd provides an intuitive drag-and-drop editor to customize your funnel pages and add extra blocks or elements to drive more sales – product grids, upsells , product ratings, payment buttons, and more.

This plugin also integrates with a variety of email marketing platforms , eCommerce apps , and other third-party tools like ActiveCampaign , Constant Contact, ConvertKit, MailChimp , and GetResponse .

You can also connect your SeedProd pages to checkout tools like WooCommerce and Easy Digital Downloads.

Pricing plans start from $39.50 per year for the Basic plan and $99.50 per year for the Plus Plan.

WPFunnels is another popular sales funnel builder for WordPress .
WPFunnels splash page

This plugin lets you plan out your entire sales funnel on a drag-and-drop canvas before building it.

WPFunnels provides a drag-and- drop builder , pre-made funnel templates , order bump offers, one-click upsells , conditional funnel steps, opt-in forms , and custom one-time discounts.

This plugin also includes detailed reporting to give you a clear picture of your funnels’ performance. 

In terms of integrations , WPFunnels works with most payment gateways like Stripe , PayPal, and WooCommerce Checkout. You can also connect this plugin to popular online marketing and email automation tools .

Pricing starts from $97 per year.

5. CartFlows 

CartFlows is a well-known sales funnel plugin for WordPress websites.

Cartflows landing page

This WordPress funnel builder provides you with a variety of features to get maximum results out of your conversion funnels – pre-made templates , checkout form layouts, one-click upsells and downsells , one-click order bumps, A/B split testing , and more.

Use this plugin ’s checkout editor to customize your form fields and reduce cart abandonment

You can connect this tool to any page builder and integrate it with a wide selection of marketing tools . 

Pricing starts from $79 per year.

6. OptinMonster

OptinMonster is a powerful marketing tool that helps turn casual visitors into subscribers and customers.

OptinMonster landing page template

One of the features you’ll find incredibly valuable is OptinMonster's targeting and segmentation capabilities. It allows you to show the right message to the right person at the right time. Whether it’s a first-time visitor or someone who’s visited a specific page, you can tailor your messages to match their interests, significantly boosting your conversion rates.

The ease of use is another big win. The drag-and-drop builder makes creating and customizing campaigns a breeze, even without any coding knowledge. Plus, the variety of templates available means you can launch a campaign in minutes, not hours, which is a key for keeping your site dynamic and engaging.

You can integrate OptinMonster with a variety of email marketing and automation tools, to rev up your sales strategy and get more results.

Pricing starts from $9 per month, billed annually, for their basic plan. But their most popular plan, Pro, starts from $29 per month, also billed annually.

7. Kajabi

Kajabi is a powerful marketing and sales funnel tool small business owners can use to sell courses, create a membership site, run an affiliate program, and offer coaching services.

Kajabi landing page

This platform also serves as an all-in-one marketing solution, providing all the tools you need to build conversion-focused sales and marketing funnels.

Primarily targeted and online creators and coaches, Kajabi focuses on making the creation & sales process as seamless as possible.

In terms of funnel building, Kajabi offers no-code tools and templates to create engaging campaigns and funnels. This platform also includes ready-made templates, pre-written copy, checkout pages, and a built-in payment gateway

In terms of email marketing functionality, you can create email campaigns and follow-up autoresponders right from your Kajabi account.

Kajabi’s paid plans start from $149 per month for their Basic plan.

8. Kartra

Kartra is a well-known marketing platform that provides all the tools your business needs to build and launch funnels.

Kartra landing page

Kartra provides a drag-and-drop sequence builder to create seamless sales pipelines and convert more potential customers.

This funnel builder includes advanced automation features, including setting “IFs and THENs” rules to get ahead of every possible scenario.

You can use this tool’s segmentation features to create personalized email marketing campaigns to engage your leads and grow your customer relationships.

Pricing starts from $99 per year, billed annually, for a basic plan.

9. PushEngage

PushEngage is a great way to capture potential customers who have left your website without opting in.

This WordPress notification plugin enables you to drive traffic to your website through web push notifications.

You can use these notifications to send targeted messages to your visitors, alerting them of special offers (e.g. a coupon)i they should check out.

This plugin is easy to set up and integrate with your WordPress site, no coding required. It supports all major browsers and works even when your visitors aren’t actively browsing your website.

PushEngage has a free plan, and premium versions start from $19 per month.

ClickFunnels is one of the most well-known sales funnel tools in the market.

ClickFunnels splash page

This platform provides a large selection of pre-made funnel templates to build an engaged community of paid subscribers and sell your products & services quickly.

ClickFunnels also provides A/B split testing and in-depth analytics to help you improve your funnels and boost your conversion rates.

Compared to most solutions on this list, however, ClickFunnels’ is more expensive. So if you’re a startup or small business that’s running on a very tight budget, this might not be an ideal solution for you.

Pricing starts from $147 per month for their Basic plan. ClickFunnels doesn’t have a free plan but they do offer a 14-day trial period.

Leadpages is a popular landing page plugin and website builder, designed to help beginners set up their businesses quickly.

Leadpages splash page

This marketing tool provides all the standard features you need to create landing pages and grow your email list.

Leadpages offers 150+ high-quality customizable website, pop-up, and landing page templates – all mobile-responsive. You can also use this platform’s AI copywriting assistant to create persuasive copy for your funnels.

Pricing starts from $49 per month for their most affordable plan.

WishPond is an all-in-one marketing platform for small businesses.

Wishpond landing page

This platform offers tools to help you set up multi-step marketing funnels to generate leads and drive sales.

Wishpond’s tools are no-code, which means business owners with no technical knowledge can build landing pages, funnels, pop-ups and forms with ease.

This platform also provide email and social media marketing tools to help you promote your products and boost your sales and lead-generation efforts.

To find out Wishpond’s pricing, you’ll need to book a call and speak with one of their specialists.

OptimizePress is another WordPress landing page and funnel builder to consider.

OptimizePress landing page

This plugin offers a variety of powerful features to create high-converting landing pages, sales funnels, and more.

With OptimizePress, you get access to hundreds of templates to create sales pages, webinar registration pages, squeeze pages, thank you pages, and even a sign-up page for your membership site.

However, not all of these templates are free. OptimizePress has a marketplace where you can purchase premium templates separately.

Pricing starts from $249 per year.

Next Steps: Build Your First Sales Page

Once you’ve found the right sales funnel builder software, it’s time to start building.

Your sales page is the first part of your funnel. 

Here are four step-by-step WordPress tutorials to help you create a great sales page to get your website visitors to convert into paying customers:

FAQs: Best Sales Funnel Builders

Q: What is the best sales funnel builder?

A: Thrive Suite, FunnelKit, and SeedProd are the best WordPress sales funnel builders available.

Q: Can I create my own sales funnel?

A: Yes you can, but if you have no coding experience you’ll need to use a sales funnel builder. This is the ideal option for most online stores looking to get more customers.

Q: What are the best ClickFunnels alternatives?

A: ClickFunnels is a popular sales funnel builder but it’s expensive for most small businesses just starting out. Some of the best ClickFunnels alternatives are Thrive Suite, SeedProd, WPFunnels, and FunnelKit. Kartra, Kajabi, and are good options for users who don’t have WordPress websites.

Build Your High-Converting Sales Funnel Today

Finding the sales funnel builder for your website is a step in the right direction.

But if you want to generate consistent sales for your business, you’ll need to make sure your other plugins are as good as your funnel builder. 

WordPress offers you the opportunity to build a website that grows with your business – and Thrive Suite equips you with all the tools you need to make that happen.

You can create an impressive website, populated with valuable content, to support your sales funnels and show your potential customers why your business is the right one for them.

And you can achieve this without writing a single line of code. 

So, what are you waiting for?

Get Thrive Suite today and start building your dream online business.

About the Author Chipo

Chipo is a content marketer, digital consultant, and seasoned freelancer with a keen interest in tech, marketing, and the future of work. She helps both graduates and solopreneurs set up their personal brands so they can thrive online. When she’s not working, she’s reading, dining out, and watching old seasons of Grey's Anatomy.

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