Conditional Display is a game-changing feature that will transform your site visitors' experience and can drastically improve your conversion rates.

Watch this video (or read on) to learn three different use cases for Conditional Display and how you can use them to increase your sales, encourage more visitors to subscribe to your membership platform, and capture leads outside of business hours.


What is Conditional Display?

Conditional Display is a feature that’s available when you use the Thrive Visual Editor.

This means it’s available inside our Thrive Architect page builder plugin, but you can also use the exact same steps shown in the video when customizing templates in Thrive Theme Builder or when building content for your online courses in Thrive Apprentice!

The concept of Conditional Display is simple: Show specific content based on certain display criteria. 

And in this video, I walk you through three ways to get the most out of this feature. Let’s begin.

Use Case #1: Special Pricing for Existing Customers

You can use Conditional Display to create a discount on a new (or current) product for existing customers.

First, create a default pricing table that has regular, standard pricing for your products:

Default pricing display using Conditional Display in Thrive Architect

Set a default display for your standard pricing.

And then create a pricing table variation with discount pricing that can only be seen if the user meets certain display criteria.

Second display highlighting discounted pricing using Conditional Display in Thrive Architect

VIP Pricing display variation for existing customers, which shows discounted pricing.

This is a great way to boost conversions with your current customers — and make them feel special, because who doesn’t love a good discount?

Use Case #2 - Time-Constrained Content

You can also use Conditional Display to display specific content during business hours, and different content during non-business hours.

Let’s say your business doesn’t operate on weekends. You can create a display that communicates your business is closed if someone views your website over the weekend. To ensure you don’t lose the opportunity to capture new leads, include a Contact Form in your weekend Conditional Display variation that a visitor can fill in and submit, so you can contact them when your business resumes operations on Monday.

Weekend display to capture leads outside of working hours

A “Weekend” or “Out of Office” display can be an effective way to capture leads outside of business hours.

You can use this same feature to display special pricing on seasonal holidays like Christmas or Thanksgiving.

Use Case #3: Members Only Access

This use case is a personal favorite.

You can use Conditional Display to create gated content that can only be accessed by members of your platform.

For example, let’s say you have a blog post that’s available to paying members only, but you want to encourage non-members to sign up to your membership platform to access it.

Use Conditional Display to create two views. The first display variation only shows a portion of the blog post to entice non-members to sign-up in order to keep reading…

And a second display variation which loads the full blog post for current members to see.

This is a simple, effective way to grow your membership platform and it’s super easy to build in either Thrive Architect and Thrive Apprentice.

Now, It’s Your Turn! Give Conditional Display a Try

As I mentioned earlier, Conditional Display is available in any Thrive Themes tool that uses our Thrive Visual Editor.

This includes:

You can get any of these products separately, or get all of them together PLUS several other conversion focused plugins by purchasing Thrive Suite.

About the Author

  • Thank you for this video. What about different content for different areas, countries, cities? That’s something I wish to get! 😉 David

  • We have a course to teach swimming teacher at The future swim instructors are WordPress subscribers. Then, when it comes to conditional displays, we set up a new user type, facilitator. That is easy to do with use of a free WP plug-in. Those who are in the role of FACILITATOR get to see the “teacher’s edition” of the course content which are TT Blocks with Conditional Displays. Meanwhile those extras on how to teach, examples, etc. are hidden from the students / subscribers. We want to empower the teachers with additional content that should not be seen by everyone.

  • Great. Does Conditional Display also work for a whole page? Eg. replace page A on a certain date/time with page B?

    • Hi Jan – thanks for stopping by! For your proposed example, I would use Thrive Ultimatum.

      Conditional display works for background sections and content boxes, and you could create conditionals for each o these on a given page… But I’m not sure you would want to do that? It could become quite a hassle if you have a fairly long page!

  • Thanks Tony as always. Question arising re suggestion 1.

    From what I can see conditional display only works if someone is logged in. That being the case, do we run the risk of confusing customers if they are not logged in and thus don’t see the special pricing that we might want them to see? e.g. we send them an email offering a particular price but when they go to the site they don’t see it because the aren’t logged in? Is there a workaround for this?


    • Hi there, Brett! Thanks for watching!

      In this case, I would put strong emphasis inside your email letting people know that they need to be logged-in to make sure that they get the special pricing. We do need people to be logged in to make sure that Thrive Architect’s conditional display can identify who they are. There’s no way for us to tell if they have access to a Thrive Apprentice product, for example, if they’re not logged in.

      A simple “make sure you’ve logged in to your account to enjoy special pricing on X or Y” should do it.

      Thanks again!

  • Hey man, thanks… we are using Conditional Displays extensively …
    For example, only VIP Clients with a specific VIP Role in WP are getting the Zoom links directly out of the Membership area in a special Banner that only shows to them…

    All our Advertisements are shown conditionally for periods… we can plan in the entire year this way without having to run over dates, change banners, or constantly check pages… awesome…

    We also go so far as to show specific content only if certain courses are unlocked or purchased … and make access to already purchased systems on a customer journey page much easier… also that increases recurring investments from existing customers like crazy.

    On top, we use it to show partnership content for JV’s and Multipliers … with that; we go above and beyond simple E-Mail shoutouts…
    And on top of that, we are using it to specify content shown to users that are more engaged than others…

    Conditional Display is something I coded by myself in 2011 already… cause it just makes sense… you guys did an outstanding job…

    1 Thing would be even more incredible, though…

    If I had the opportunity to display certain content only if specific courses were finished, or even lessons from within a lecture would help to form an even deeper customer bond/journey with those who engage in the content.

    Thanks again!

    • Hi, Helene, thank you for stopping by and sharing your experience with us!

      Woah, you’re doing some really advanced stuff there with conditional display. I love how many of you guys are using conditional display to better handle your on-page ads.

      The idea behind showing specific content only if certain courses are unlocked or purchases is super cool too – this I’m doing myself on a few sites of my own too!

      Thanks again!

  • Great idea’s, Tony!
    What we are going to test is the combination with a Google Ads campaign. We will have different ads, that will trigger different target groups. For example, where are they in the customer journey: do they have already some knowledge about the subject or not? We will use the query string for this like: /?person=a and we will show a specific extra piece of content on the page for them. /?person=b will not see that content but something else…

    In this case we do not need different landing pages and can structure it all on one page with this awesome conditional logic feature!

  • I’m using conditional display to banners at the top of sales pages on a per affiliate basis. So the sales page greets the visitor with a warm welcome from the person that referred them, it also displays a conditional pricing table specific to that affiliate.

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