Thrive Landing Pages vs. OptimizePress 2.0

In today's dog-eat-dog world of digital marketing, the balance of supply and demand changes rapidly. When you spot a demand, it's essential to act rapidly.

It all boils down to creating landing pages at the drop of a hat. Your chosen landing page solution must work effortlessly, so your time isn't wasted on figuring out mechanical stuff.

In this comparison we'll be taking a detailed inspection into two plugins built explicitly for creating landing pages and sales funnels. Both with amazing strengths, both with curious quirks: Thrive Landing Pages and OptimizePress 2.0.

Let's dive right in and see what landing page features the plugins have to offer.

A good landing page plugin needs a versatile and powerful visual editor for quick results. Let's see what our two plugins have to offer.

Both visual editors have a massive amount of features and elements and are capable of creating complicated landing pages through a graphic interface requiring no coding or design knowledge.

Feature lists and spec comparisons are useful, but only tell half the story. All the features in the world will not help if you don't feel comfortable using the editor.

Let's see how the editors perform in some real world tasks. In the following videos, you'll see me attempt the following:

1. Create a landing page using a template.
2. Customize the heading.
3. Customize the product image.
4. Add a 3-column layout and insert three videos.
5. Connect the opt-in form to your autoresponder.

The Thrive Themes editor, Thrive Content Builder, follows the "click to edit" principle. Elements are added with a single click from a constantly visible menu, and editing is instant. Intermediary steps have been reduced to an absolute minimum.

OptimizePress 2.0's Live Editor is a backend editor with a realtime view of the how the changes would look on the frontend. The menu-heavy user interface can hamper workflow and creativity. You can still get quick results with this editor, provided your design and copy is ready to be placed on the page.

OptimizePress comes bundled with a membership plugin called OptimizeMember. Membership plugins are useful for limiting access to parts of your sales funnel.

On first start up, you're greeted by a seemingly endless amount of menu choices. But a little patience and careful study of the OptimizePress tutorials will eventually get you there.

Creating membership levels works with a simple logic: Give your pages an access level and only members with the corresponding membership level will be able to access them. You can also set different flags, or packages, on certain pages so that only users with corresponding flags can access them.

OptimizeMember handles the basics adequately.​

Some features feel clumsy, like the Launch Gateway Key.​ This functionality blocks access to your launch funnel pages unless your visitor uses a specific custom URL. Otherwise they get sent to an opt-in page.

This functionality is meant to protect your secret launch funnel page URL from being shared, but nothing prevents people from sharing the custom URL itself.

Just like most of the (free) membership plugins available in the WordPress plugin directory, OptimizeMember is perfectly adequate for a small business or membership site. For anything bigger, database migration issues and other compatibility questions will become relevant.

​Hopefully this comparison has helped you to choose the landing page plugin best suitable for your needs.