Wondering what's happening behind the scenes at Thrive Themes? In today's video, you'll get a first look at the all-new Thrive Content Builder plugin as well as a quick tour of other projects we are working on.


Thrive University

In the video, I mention that one of our upcoming plugins is related to Thrive University and some of the feedback we got when we launched it. In case you are not familiar, Thrive University is where you can access many training courses made by the Thrive Themes team, for free!

Some of the things you can discover in our courses:

  • How to build a conversion focused WordPress website, from the ground up.
  • How to write and optimize the "About" page on your website.
  • How to create a live webinar funnel without needing any expensive webinar software.
  • A simple, 6-step plan to creating an amazing opt-in offer.
  • And much more...​

If you haven't already, click here to sign up for your free Thrive University account.

Future Updates

As mentioned in the video, we'd like to be more transparent about our products and features in progress. A possible problem with such updates is the expectation of delivery dates. We can't give you estimated release dates until a product or feature is almost complete and something can look like it's almost ready, but still be far from finished.

We'd like to know what you think of today's update and if you have any suggestions about how we can make such updates more useful for you in the future.

About the Author

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

    • Hi Joah,

      With Thrive Content Builder 2.0, you won’t lose any of your text content or images if you ever deactivate the plugin. The rest of the elements and design stuff cannot be preserved after deactivation.

      Also, I’ve tested all the competing plugins that advertise “no content lock-in” and I can tell you that we are going to create something better than what anyone else is offering at the moment.

    • Shane – Assume news (as usual). One request – with the update to the Apprentice plugin, can you also show how this works with membership plugins – and maybe point us to a few that you like or recommend that we consider?

      (600+ comments at this point — wow)!

      • Yes, we’ll provide some tutorials for how to use it together with membership plugins. Thank you for the suggestion!

  • Damm… iΒ΄m more excited for this..than for anything else in my bussines.. I love tcb.. but there are some things that just suck and i hope they get fixed in 2.0 ..

    • Thank you, Maximilian! We’re doing our best to fix everything that sucks in current TCB. πŸ™‚

      • me as well and some up to date current options that in”what’s working now
        ‘,LOve Thrive, I would even pay extra but having to pay extra for the obviues is a true struggle and down fall. I wanted in all in solution and get what is still an awesome soultion but it’s not up to date in feaures. I”ll give it another 4 months soon to wait an see or else, I have to leavw. I do not want to at all but the cost of (thrive is very low pricecd adding all the features to make it all work over rider the cost of Thrive. I better tempate that is truly cutomizable and other small features I have been requesting will deside my use of Thrive because the TCB is awesome, itas lack on so much and added on plugin featurs is nto that goodusing 4rd party plgins or features I can change to a plaformthat does it all.

    • Shane, I’m a bit unclear about your answer.

      Do you mean that if I deactivate the plugin, the page I was working on will have a bunch of shortcodes in it? Or will it preserve the formatting?

      That is one of the reasons I haven’t moved away from Beaver Builder.

      • No shortcodes will be visible in the content, if you create content with TCB 2.0 and then deactivate TCB 2.0.

        Instead, you will see only text, headings, lists and images. Everything else cannot be preserved. For example, you can’t build a column layout using the Content Builder and then still have columns on your page after deactivating the plugin. But we can ensure that you don’t lose any of your content and that your pages remain “clean”. No short codes, no broken stuff, no HTML code etc.

  • Thanks for sharing, Shane.

    I’m excited about all three announcements, especially Content Builder 2.0 and a new theme built from the ground up. Look forward to hearing the estimated release dates. πŸ™‚

    • Thank you for your comment, Sean! We’re really excited about these projects as well. I speak for everyone on the team when I say that I wish we could just deliver you all of what we’re working on, instantly. We can’t wait for you to get your hands on it.

  • This is why I recommend Thrive Themes to anyone who will listen. This is Christmas come early as far as I am concerned – great vision and execution Shane and team.

    You guys not only put out top notch stuff but you inspire others while doing so – how about that!?

  • I’m guessing this is a Thrive Comments box I’m typing in…

    I’m most looking forward to TCB2.0, as I host my courses externally, but you have me curious about Thrive Comments, so Bring It On!

    • Surprisingly, it is not. Thrive Comments isn’t quite ripe enough yet for us to deploy it on a high-traffic site like this. We’re testing it out on some lesser known sites first. πŸ™‚

      • activegrowth.com, perhaps?

        I’m wondering, are catching email addresses and tags to send to email software? This feels like a mystery I want to solve. It’s definitely the biggest tease of the three/four in your video!

      • Well, I’m glad it got your attention. Like I said: no other details to reveal yet, but we’ll have more news on Thrive Comments in the near future. πŸ™‚

      • Mike, I did the same thing — went right over toe activegrowth and left a comment on a post to see what happened. Then, I inspected the page elements to look for clues! LOL

  • Thanks for the update peeks, even without firm release dates…certainly whets the appetite, and good to know your products are evolving in the background!

    • Thanks, Mark! Looking forward to seeing what you guys will do with new tools we put out. You’re always amongst the most powery of our power-users. πŸ˜€

  • TCB 2.0 looks awesome from the short clip. I’m looking forward to using it to develop some new websites.

  • Can’t wait for TBC 2.0 to be released and looking forward to see what you offer with Apprentice, as I am using Zippy courses at the moment.

  • I’m shaking like I’ve just had 6 cups of coffee! Jittery with excitement. This is insane, you guys. Thrive is already the backbone of my entire business, and with what I just saw in the Content Builder 2.0 … thank you. From the bottom of my heart, thank you. You make my life easier.

    Also, the Thrive University coming to us as a plugin version of Thrive Apprentice is EXACTLY what I have wanted since the beginning. Also very intrigued by Thrive Comments.

    Again, thank you. Seriously. You’re the only company I’m happy and EAGER to pay on a monthly basis. I can’t say that about anyone else.

    • Completely agree Doug – this is my one MUST HAVE each month – Thrive is like a drug for my business lol – keep up the great work guys…eagerly awaiting 2.0..

  • When I first saw TCB couple of years ago, I was amazed… but honestly, since then, I discovered what I felt were better visual editor… I know and like the philosophy behind TCB of cautious developer, speed and so on, but the builder wasn’t flexible enough…
    Now, with what I’ve seen from that preview, TCB might come back to the top of the list…! Great job and can’t wait to try it!

  • OMG!! I love it. I was just wondering yesterday where the Thrive team was up to with the 2.0 builder. So excited and ready to take that leap forward. Keep the teasers coming.

  • Amazing stuff on the horizon, it looks the value is far beyond what any other offering is on the market. Better get in early before the price for admission goes up πŸ˜‰

  • Looking forward to TBC 2.0, plus see what you offer with Apprentice, as I am using the Zippy courses plugin at the moment. Congratulations on the hard work!

  • Wow, GREAT move to keep us believing in what you have started here at Thrive Themes.

    As someone that uses all the most popular page builders, and is known at somewhat of a page builder expert on my YouTube channel, PALEEZZ prioritize TBC to work on all themes! I am talking about full-width rows on all themes, not just Thrive made themes. Honestly, it’s the 1 thing holding me back from using TCB, and talking about it more. Heck just make it work with my free plugin in the WP repository, Fullwidth Page Templates, and I will take care of all the theme nuances.

    Great work, i’m impressed and I know my 50k YouTube subscribers will be impressed as well.

    • Totally agree! It’s really needed as from as TCB goes.

      I just wish someone had a great theme that gave us control over post types, headers/footers etc.

      I like Elementor in a way and I like Live Composer but none of them are too amazing (both missing several features)

      • I hope Thrive Content Builder 2.0 will be able to fill that hole in your soul, Dean. πŸ˜€

    • Hello Adam,

      If you watch closely, the very feature you ask about is actually being shown in the teaser part of the video.

      • Yes, Shane, I did see something “Stretch” which I thought may be that. Not sure if that is implemented via JS like another page builder does! Either way, you guys have 100% of my support and can’t wait to create NEW content around your suite of tools as soon as the new version is out! I have been holding off, but not any longer.

        I think Thrive Ultimatum will always be my favorite though. When used right, it is a goldmine.

      • Hello Shane,
        The comment is on wether ALL features of TCB2 will work in non-thrive themes … as at the moment, TCB loses numerous features when not in a Thrive theme.
        So … can you confirm that TCB2 keeps all features, if it is used in a theme that is not a Thrive theme?

  • Great update Shane, thanks! Is Thrive University build with the new Apprentice plugin? I really like the way it is setup and was wondering if that is what we can expect once it is released? Thanks for all the great work you guys do!

    • Hi Neil,

      Thrive University is built with a new version of Thrive Apprentice that has no user interface. We’re adding a nice user interface to it, before we release it to our customers. πŸ™‚

  • Oh wow, I’m super excited for TCB 2.0 and the new theme! This was a great teaser thanks, can’t wait to get my hands on these new plugins. πŸ™‚

  • I am TOO excited about the Apprentice/university plugin.

    I love the way that the Thrive University works, and I have wanted to build something similar since I first saw it.

    Is there an ETA for it?

    • Hi Samuel,

      We don’t have an ETA for Thrive Apprentice yet, but we’re getting quite close to a beta release.

    • Nope, these are just normal WordPress comments, with a bit of customization. But more info on Thrive Comments will come soon enough. πŸ™‚

  • I like the simplicity of the current Content Builder. Hopefully, the new version is too. I like the right side editor window. Would be nice if you could pick your side since the new one appears to be on the left. Picky? Yes πŸ™‚

    • Hi Frank,

      You can still switch editor sides, yes.

      The new TCB allows you to do much more complex design stuff, but we’ve made sure that it’s just as fast and immediate to use as the current version is.

      In most cases, it’s actually quite a bit smoother to use, because we no longer have an overloaded bar with options, inline.

  • Damn… I wish there was a release date. I’m having major trouble with design on TCB and aligning images and text correctly. I also find the ThriveLeads editor is very difficult to use and design properly within. Can’t wait for the new release.

    • We’re going to make all that much easier, yes. I wish I could give you a release date (and I wish that date was “tomorrow”), but unfortunately I can’t do that yet.

  • Shane, thanks for the update, looking forward to Thrive Builder 2.0. This is very helpful keeping us in the loop, it’s greatly appreciated!

  • Wow Shane, I can honestly say there is no other business tool I love anywhere near as much as the Thrive Themes membership bundle, which is easily the best investment I’ve ever made for my business.

    And as much as I love TCB, version 2.0, plus your new theme(s), looks like it will really address what I’ve been privately hoping to see for some time.

    I don’t know of any other marketing tools and services that are so well maintained and enhanced on a continuing basis – with first-class marketing insights to help us maximise their use. Thanks for all you and the whole Thrive team are doing. It’s highly appreciated.

    • Thank you very much, Matthew! That is high praise and I will let the team know about this. Knowing that our tools are a good investment and bring real value to our users means a lot to us.

  • Thank you for keeping me apprised of your future developments. I am new and struggling to get my foothold, so the excitement about what is coming helps me to conform my development plan to the anticipated evolution.

    By the way, I love Thrive University and cannot get enough of it. Keep on adding content.

    • Thank you for your comment, Howard. I very much hope that Thrive University helps you get up to speed on everything you need to know. And if it doesn’t, please don’t hesitate to tell us. We’re always eager to know what courses or content we could add, to help our users.

      • Hi Shane! Love Thrive and can’t wait for the update! I am enjoying Thrive U as well. I don’t yet have a product and love Your products soo much, I want to promote them heavily. I want to use your products to promote your products as an affiliate, if that makes sense. I have made a sale in the past but, I’m wondering if you can add a course in Thrive U with ideas on how to use your products to promote your products as an affiliate. I have several of them but am thinking of just doing the membership soon. Thanks Thrive team. you guys are the bomb. don’t ever leave us without your tools lol.

  • Looking forward to the new themes , hope with these themes it will be easier to convert an existing site on genesis theme over to the new Thrive theme. Is the release date near by ?

    • Hello Remco,

      No, a release date for the themes is not near at all. At this point, we know what we want to build and we know what TCB 2.0 needs to do, to support that, but we haven’t started on a theme yet.

  • Thank you for the update, especially on the builder. I am glad to see improvements coming that will make the builder more user friendly and flexible with trendy design. I am very happy to be part of your community and love my agency membership.

    • Thank you very much, Lavern! We can’t wait to get TCB 2.0 release ready and I’m sure you’ll love how easy it is to work with.

  • Love your honesty – and it’s one of the reasons I became an early adopter and have promoted ThriveThemes to everyone I know.

    Announcements like this are vital in my opinion. The landscape changes fast, and to know you are right there with it is important to me.

    Can’t wait for TCB 2.0, and am even more excited about the new Apprentice.

    Quentin Pain
    Cambridgeshire, UK.

  • Great Job! Looking forward to the roll out. When it does roll out, What will the upgrade path be? Free to current subscribers?

      • good to know there is not an extra charge for the new version …. whoever, is there an upgrade path for the content from TCB1 and TCB2?

        …. is it just install TCB2 and all TCB1 content will be automatically upgraded with little to no reworking of content being required?

  • Hi Shane.

    This looks awesome.

    About the new apprentice feature, two questions:

    In this one we will be able to have multiple courses, each one with its own structure, right? So that we can sell multiple independent courses.

    Also, will there be any way easy to migrate from apprentice v1 to this new version? Some of us have a few hundred lessons already… Lol



    • Hello Diego,

      Yes, Thrive Apprentice is specifically built for multiple courses. It can also be used for a single course, but it really shines when you have more than one (like what you see in Thrive University).

      We created an import tool for old Apprentice to new hotness Apprentice. πŸ™‚

  • Shane, you and you’re team are incredible. Constantly raising the bar and always surprising me with the amount of extremely useful products and updates you put out.

    Cannot wait for TCB 2.0, the new theme(s), and I am ALL OVER the new Apprentice plug-in.

    Excited! Thanks for all the obvious hard work you guys put in. Really appreciate you!

    • Thank you, Gregg! Raising the bar is very important to us. We want to make the best and nothing less. Also, we hope we can do this at a faster pace in the future. We keep reaching! πŸ™‚

    • Hello Jonathan,

      Yes, this will be a free upgrade for existing TCB customers and Thrive Members.

  • Thank you for the sneak peek! Very excited to being able to start using TCB 2.0, from what I saw it is going to be very powerful!

    • Thank you, Alice! I’m very happy to know that you’re satisfied with what you get as an Agency member.

  • Thanks a lot for the sneak peak on the things you are working on right now! That really helps and all of the features are looking damn awesome! IΒ΄m really looking forward on getting my hands on the new page builder and theme. I like the fact that TCB 2.0 seems to integrate very well to the WP look and feel πŸ™‚ Thanks a lot for the huge efforts to make this happen!

    • Thank you, Daniel! I’m glad you like what you’ve seen in this preview, so far. πŸ™‚

  • Hi, I’m also excited about this new release!

    We were talking about it in San Diego (T&C2017), with my friend Ángel and you, Shane, so I’m waiting for it since that moment.

    The question is… what will happen with the prices? If we are paying the same since the beginning, will this big upgrade keep the same price for us or it will change?

    Thanks for the informatiΓ³n and for the effort to create a new version from the scratch, even though I will need to update all the posts I have about your products within my blog and my courses πŸ™‚


    • Thanks for your comment, Javier! It was great to meet you in person, in SD!

      For existing members, the prices will never change, as long as you keep your subscription running. With the big updates we’re making, the prices will keep increasing for new members and customers, of course. But we never price hike on existing customers.

  • Oh holy cow. Gimme an affiliate code now! This is awesome! And exactly the kind of stuff I was thinking was coming because thrive is on a roll.

  • Very, very excited to hear!

    If I will still have my TCB license when the new version will be released – or an active Thrive Membership – will I have to buy the new version or it will be updatable?


    • Anyone who purchased Thrive Content Builder or is an active Thrive Member will get the upgrade to Thrive Content Builder 2.0 for free.

    • Spoiler: no, you’re not. πŸ™‚

      We’re not ready to use the Thrive Comments plugin in this site, but it’s in use on some smaller sites already, for testing purposes.

  • Looks very cool. If it were just 10x as fast to edit and supported AMP, Instant Articles and Apple News (all with ads) out of the box, I’d be happy.

    • AMP and Instant Articles are a priority for us, yes. However, the groundwork needs to be built first, so it won’t be in the initial release yet.

      • Hi, Shane. Any updates on the AMP support? Our site is getting more and more reliant on AMP (bulk of our search traffic is now AMP-based) and we don’t have a viable way of converting those users.

      • We haven’t started on implementation for AMP features yet. I have no ETA at this time.

      • Hey Shane! I appreciate all Thrive Themes has done and how easy you have integrated Thrive themes and WordPress.

        I am curious though…Any update on implementing AMP with Thrive themes? Thanks!

    • Hi Justin,

      We’ve built an import tool, so you can transfer your old Apprentice content to the new Apprentice plugin.

  • Sooo happy I’m a ThriveThemes customer from day 1 πŸ™‚
    Great video, very excited.

    Would be great if there is also support for SVG, as this comes more and more important with all those retina displays.

    Any change there will be schema support too? That would be great to have per content block.

    Keep up the good work! And yes, please share more of those updates πŸ™‚

    • Thank you for your support, David!

      The new Content Builder uses SVG by default for all icons and has a much simpler icon manager (and more editing features for icons). Schema support isn’t on the list yet.

  • Please add “Pagination” feature to TCB plugin, at least to those people like me whose using Thrive themes only! The TCB really needs Pagination feature Urgently*!ο»Ώ

    • Hello Avinash,

      A pagination feature won’t be included in the release version of Thrive Content Builder 2.0, but it’s a feature we will add later on.

  • Wow Shane, I’m so excited for these updates and tcb 2.0 looks amazing. I love how you guys at Thrive are always striving to create the best possible product and that you listen to and act upon our feedback. Thrive Apprentice looks amazing also. Also keep up with the sneaky peaks and preview videos.

  • You and your teams are awesome! I am looking forward to the roll out of the products and updated TCB.

  • Fantastic! You are on the right track. I think you should track how many of us ask for a release date … So, when can we have it? πŸ˜‰

    • Thanks for your comment, Geary. And the answer, of course, is “when it’s ready”. πŸ™‚

  • Sounds great! Will this be a full Membership Plugin with connection to mail and payment services? Thinks like autojoin and autosignup features, different memberlevels? I would love to see that!
    Bet you already did but if not take a look at digi-member. thats a very good and simple plugin for the german market. If you can beat that you’ll conquer the german market. πŸ˜‰

    • Hello Simon,

      Thrive Apprentice is not a membership plugin. Membership plugins generally manage payments, membership levels and access, but have no features for managing the actual content you provide to your members. This is where Thrive Apprentice comes in: it allows you to create courses and lessons and present them in a really premium looking way, so you can impress your new members.

    • Thanks for your comment, Mark! Themes are still a way off, but we’re working towards them as fast as we can.

  • Hi Shane. I look forward to new themes. Recently I have to move from Rise theme because it was just to slow…

    • Sorry to hear that one of our themes wasn’t satisfactory for you, Kruno. We aim to improve that a lot, once we build new themes.

  • TCB 2.0 finally… And indeed, it looks amazing!
    So, Shane, you are going to fix everything that sucks in TCB 1? And ‘With Thrive Content Builder 2.0, you won’t lose any of your text content or images if you ever deactivate the plugin.’ Great news!
    By now I know you tend to keep your promises, which makes me even more excited about TCB 2.0. πŸ™‚
    Looking forward to the release.
    And the new version of Apprentice is also highly appreciated!

  • Hi Shane. Looks awesome, i’m really excited for apprentice 2.0

    Will this replace the need for other external tools/plugins for membership sites?

    And will it upgrade to an all in one feature with some sort of CRM system in place?

    • Hello Tjalling,

      Thrive Apprentice is not a membership plugin. It is made for creating and managing course content (courses, lessons etc.). It can be used together with membership plugins, though (since membership plugins are generally built to handle payments and access, but have no features for managing course content).

  • New Content Builder looks awesome! Will there be a beta release? Happy to test and provide feedback.

    • Hello Russ,

      Yes, we will be doing some rounds of beta testing for the new Content Builder. If you’re part of our Alpha Squad, you’ll get notified about it. If not, you’ll have to wait until you get one of our (only occasionally available) invites to the Alpha Squad. πŸ™‚

  • Great News Shane! I would love to be able to edit those full width post image headers across the Squared Child Theme if possible too! Really just want a standard featured image on posts without the full width image or color bar and the title centered over it. Thx again!

    • Thanks for your feedback, Matt. We won’t add any major updates for existing themes like Squared. However, when we release a new theme framework, it will give you much more flexibility in designing your own layouts and pages.

  • I had a WOW! experience when, in your demonstration glimpse, you angled the bottom border of the image in your demo. I am really looking forward to TCB 2.0. I can see that you are all working very hard and I want you to know that I appreciate it very much.

    • Me, too. That angle is the reason I’m so excited. I think, wow, they *think* differently. Imagine what they’re going to come up with?!

      • If you like the angled edges, I can’t wait till you see some of the other stuff we’ve included in the new editor. πŸ™‚

    • That’s great to hear, Steve! A wow-factor is what we were hoping for, with many things we’ve included in the new Thrive Content Builder.

    • A/B testing for landing pages is a feature that’s on the roadmap for after the release of TCB 2.0.

  • Can’t wait for ALL of these new updates/products!

    But what will happen to the pages built with Content Builder 1.0 when replaced or updated with Content Builder 2.0?

    Will my previous design and layout stay in place?

    • Hello Paul,

      Thrive Content Builder is backwards compatible. That means you can start using it and it won’t affect your previous content AND you can edit your TCB1 content with TCB2.

  • You guys are awesome and I vote for more updates like these even though we understand you can’t set release dates. Really interested in the apprentice update, I’m really not sure how to use it in it’s current form. Also curious how you can improve comments and why you’d want to, hmmm?

  • Apprentice feature can’t come soon enough for me. Using Thinkific at the moment at $99 p/m.

    Great communicative video Shane, well done.

    • Thanks for your comment, Jason! Maybe we need to charge more for Apprentice than we were planning to… πŸ˜‰

  • Shane

    Thank you for the update on what’s in the “pipeline.”

    Quick question – feature request; a built in affiliate redirect/link management page incorporated in the theme. I want the ability to modify a link that’s being used in several places.

    I know here are products out there for this purpose, but, I would rather pay you. Also, I know I can depend on what Thrive produces.

    Thanks again.


    • Thank you for your suggestion, Mike.

      A link management plugin is something we’ve discussed in the past. There are solutions available (such as PrettyLink) that are decent and I’m not sure there’s enough reason to build one ourselves. It’s one of those things where we have to ask ourselves if our time isn’t better spent working on higher priority features, you know?

    • Sharp eye!

      In there is a set of options that let you determine what screen sizes a certain element should be shown or hidden on.

      • Oh, that is nice! Now we can have the option to show or not whatever elements we want to show on devices. That’s really what I wish TCB had when I designed my landing pages last year. Julius M “the sharp eye”, thanks for pointing that out. Awesome eyesight you’ve got there!

  • With these theme and plugin rebuilds, I’m hopeful that your coding team is also developing a cleaner JS and CSS library. Something that is already minimized when working with all the plugins. One of the primary flags I get in speed testing my current sites is that there are too many external JavaScript and CSS files. Most of them are Thrive Theme related. So, maybe your coders can work up some ways to address this?

    • Hello Jason,

      Thank you for your feedback! Site speed is a priority for us, so we’re doing our best to combine capabilities of freely editing your content with minimized, clean and fast code. There are limits to what’s possible, without hand-coding a website, though.

  • Thanks for the sneak peek!
    My first thought was… I don’t believe that I’m learning to use Thrive Themes tools and I have to relearn it…
    Then I thought that there are thing that I want to improve like to be able to have filters/boxes on top of images to improve readability.
    Finally, I thought that I would love if I could use a beta of TCB. May I, please?

    • Hi Claudio,

      Thank you for your feedback. TCB 2.0 will definitely require some re-learning but overall, it’s more intuitive to use than the current Content Builder. It’s still too early for beta, but we’re getting close!

  • Hi Guys. It is great with a sneakpeak. While project 1 was clear, project 2 and 3 info was not that clear. Consider if it would make sense to offer people a early bird pre-launch price – if people pick up a product that will be released in the future. I hope you will consider plugins related to chat-bots, video players and ‘improve social shares/likes’ some day in the future. The best of luck to you guys!….Btw….It is weekend enjoy some time off – we can wait a few more days πŸ˜‰

    • Thank you for your feedback, Rasmus!

      I’m not a fan of selling stuff that isn’t ready to use yet, although I agree it can be a good way to test a market. We currently have no plans related to chat bots or video players, I’m afraid.

  • Thanks for this update. I am always excited to hear about new Thrive features. TCB is already excellent, and I am really looking forward to the new version.
    What I am even more excited about is to finally have a new Thrive theme to work with. For me the themes have been kind of the Achilles heel of Thrive so far.
    Thrive is getting closer to be my main choice for all my website needs. I love your updates, articles, videos, and educational material. You are definitely a top class outfit!

    • Hi George,

      I agree that our themes are a weak point, at the moment. We’re aiming to remedy that in a BIG way, when we release a new theme.

  • I think you guys are great. You are definitely one of my favorite companies in the world. I am thankful for all you do.

    One concern that I have with everything updating is that it will change the look of my site. I am using the Squared Theme for its look and capabilities. I hope the new updates will not change things too drastically.

    • Hi Terry,

      Thanks for your comment! The new Content Builder will be backwards compatible. That means you can install it and nothing will change on your site (until you go an edit it, that is).

  • Shane, definitely appreciate the update on what you guys are up to! And very excited about all three upcoming new goodies! I’ve been thinking about creating a course to help people use my product, and this could be just the framework I need to build it in!

  • Shane! I’ve been wondering forever why there haven’t been incremental updates on thrive content builder. Now I see the big picture. These updates are like Christmas in my inbox. Thanks for all the improvements your team continues to make. I (literally) couldn’t use WordPress without Thrive Themes.

    • Thank you, Mike! I know it’s been a long time since our regular updates on TCB. Our goal is to release 2.0 and then get back to adding new features and improvements at a rapid pace.

  • Totally agree with your stance on this Shane. A major upgrade is brilliant rather than minor tweaks in the meantime. Really looking forward to TCB 2 – the sneak peak in the video looks great – angled boxes – cool. Full width, split pages???? So excited about everything you guys release and this one shifts it up a few gears

    • Glad you like what you saw, Mark. Full width split pages: yes. Pretty much every other layout you can think of: also yes. πŸ™‚

  • Excellent! Very excited about all 3 projects, and can’t wait to try them out myself Thanks for the sneak peak. Yes, keep doing these. πŸ™‚

  • Love that kind of updates. I’m working on a course project. So the Apprentice feature is wanted.

    Currently, I will build it in LearnDash. But I think you and your team can do better than that. I need quizzes in the end of each modules and the user option to print a course cerficat at the end. A certificat with a grade. πŸ™‚

    • Thanks for your comment, Erik! The release version of Thrive Apprentice won’t be loaded with features yet. No quizzes built in, for example. However, if it’s well received, we will keep developing it over time, based on user feedback and requests (as we do). πŸ™‚

  • Hi, Shane!

    I love the update … please keep them coming. What you had to say makes me very glad I listened to my web developer and chose Thrive Themes! The new Builder looks amazing, and I’m SUPER excited about Apprentice — it’s just what I need!

    The only thing I would ask is that you please consider adding a way for people to add a portfolio section to the website. My developer and I struggled so much trying to come up with something that works without having to weigh down the site with yet another plugin. I messaged your team like crazy during the early days of our trying to figure it out, and they all told me the same thing: “Sorry. We’re not adding a portfolio feature.” So … since you’re the big boss … and I know you’re reading these comments, I figured I may as well ask you here. Perhaps you can consider it for a future iteration, or even for portfolio-focused themes.

    Beyond that (and a few quirky little issues I won’t mention here), I really love Thrive Themes. My site looks fantastic, is easy for me to manage (for the most part), so I tell everyone who complements the site about your product.

    Keep up the great work!



    • Thank you for your detailed reply, Renae!

      I hear you about the portfolio feature. We have a plan for building what I think will be a pretty badass portfolio feature. However, this will be quite a while after TCB 2.0 release, so it will take time before this becomes a reality.

    • For the time being, no big updates are planned for Thrive Leads. But we’ll get back to that eventually. πŸ™‚

    • Hello George,

      A membership plugin from us is pretty heavily requested, so we are planning on creating one. Don’t hold your breath for it, though. It’s still very early planning stages, at this point.

  • The reasons that the 2 main visual content builders have grown their market share are: they work well in most themes and there is a huge eco system that has evolved around them. However good TCB 2.0 is (and it looks amazing in the video above), the first requirement is that it will work with most themes, including seamlessly with full width page templates.

    Also, the area that is now being addressed by the other main content builders is extending the use of the content builder to all areas of a web page, including header, footer, sidebars, archive pages etc. The content builder that truly nails this, will, I believe, gain market share very rapidly.

    Also, it would be good to see the extensive use of Flexbox in TCB 2.0. I’m just finishing a site using a theme that makes use of Flexbox and it’s just awesome!

    Looking forward to trying TCB 2.0.

    • Hi Nico,

      I agree with your assessment here, yes. Also, TCB already uses Flexbox for columns. πŸ™‚

  • This is great news! I’m looking forward to the new releases. I also like your “big leap” approach instead of “incremental steps”. That’s a secret of the big guys.

  • So excited Shane! One question though, does TCB 2.0 come with an auto save feature so I don’t lose my content to the spinning wheel of death? Would love to have that feature!


    • Hello Bryce,

      Thanks for your comment! Autosave is on our wish list, but it’s not implemented yet. There are some potential problems with an autosave feature, but if we can find a good solution, we will try to implement it.

  • Shane, thank you so much for reaching out to us and showing us what is on the horizon. It is always great to see what ship is on the horizon before it reaches the shore! Showing us what is in store helps us know how our Thrive Themes based websites and business is going to be affected and what changes we can expect. The more we know, the better we can plan ourselves. For this, I think we are very very grateful. Looking forward to TCB 2.0 as well as some updates to the Performag theme (such as refinements and enhancements to the feature section). I appreciate all the work that your team is doing and really look forward to reaping the benefits of everything that you are doing.

  • I appreciate the snippet of what to expect in the near future. I was concerned with your focus and dvelopment. But not anymore. (My Love for you guys and your efforts is growing.)

  • Nice to see what you guys are doing. What I really need is a Feature Request plugin, where users can request new features and they are visible to other users. Probably Thrive Comments can do this as well? I cannot find anything good in the market to do this. Any idea?

    • Hello Javier,

      Thrive Comments can’t directly be used for such feature requests, no. I agree that there’s no good plugin for this on the market. We had plans for making a voting/feature request plugin like this a long time ago, but we abandoned it in favor of what we believe are more important products.

    • Thank you, Chris! Good to know that you’re excited about what we’re working on. πŸ™‚

  • I have always loved your sporadic product update sneak peeks, and I love this one, too. They keep me excited about a product that I really enjoy using, as a business owner. So…I don’t know…more please? Pretty please?

    • Thanks for your feedback, Brittany! I’m glad to know that you enjoy these kinds of product updates.

  • Thrive Themes and Plugins are unequivocally my number one tool that I pretty much live in every day. I’m very excited about both TCB 2.0 and especially the new Apprentice U feature! You guys bring not only killer products but amazing value with your education and support. Shane, will the Apprentice plugin have a membership feature to it, like a Wishlist or MemberMouse? Thanks for the update.

    • Hello Chik,

      Thank you for your positive feedback! Thrive Apprentice doesn’t include a membership feature like Wishlist. It is made only for managing course and lesson content. However, you can use it together with most membership plugins for WordPress.

  • Super excited about the new content builder… just the little you showed us looks pretty awesome! Waiting is so hard!

    • Thank you, AΓ­da! We’re pretty excited about the capabilities of the new Content Builder as well!

  • Looks great guys.. I am hoping ALL your new themes allow for apprentice and also hoping you guys create some themes that are a bit more modern and have parallax.

    • Hello Tripp,

      The new Thrive Apprentice is a plugin, so it’s completely theme independent.

  • You guys are saints. I can’t wait! I hope, your new Comments feature will be easy to incorporate with the Apprentice – for creating discussions.

    • Thanks for your comment, Igor. Good point about integrating Thrive Comments and Thrive Apprentice. We will most certainly do that. πŸ™‚

  • Shane, this is an exciting set of features. I am looking forward to the new TCB 2.0 and Apprentice.

  • Good stuff guys.

    Will content builder 2.0 have any support for custom fields and/or creating templates?

  • Apprentice will really be great!! It could become one of the best member plugin area builder!!

  • This is all very motivating these announcements.

    Great work, thank you.

    Question: Is tcb2.0 multilingual?

    • Hello Ernest,

      We don’t have any multilungual features planned yet. There is some (but not much) demand for this, so it might come at some point in the future.

  • TCB 2.0!!!! I love how you have the overlay color feature on top of images. But there is also gradient overlays with angle controls. Bravo!

    I would love for TCB 2.0 to focus more on mobile support too.

    In day to day life I build a lot of pages from scratch for clients with TCB and I almost always find that things don’t render on mobile as good and I need to make conditional CSS. Hope this will be listened to esp given most sites receive more than 55% mobile traffic these days.

    • Thanks for your comment! Features for mobile responsiveness are included in TCB 2.0 (and will be, already from the first release).

  • I’m sure looking forward to new themes. I’ve actually moved away from using Thrive because none of the current themes are working for me. πŸ™

    • I’m sorry to hear that, Doug. But I can understand. Our current themes just aren’t that great anymore.

      We’ll fix it in a big way, once we fix it.

  • Thanks for this.

    First, I appreciate the initiative to tell us to the degree you have what it is we can expect going forward. That forcasting is valuable from a subscriber standpoint, obviously, but it also allows us to plan for a future that includes what you are announcing… especially if, as some have pointed out below, the current iteration might be not fully adequate. So: kudos for that.

    And, obviously (and evidently with some unanimity, TCB2!!!!! Just from the wee glimpse you gave I can see this will be terrific! I’m new here (barely have my feet wet yet), but already can see where TCB1 might be a chaff point (almost all my forum support requests have centered there)… so YAY!

    And, as you alluded in the vid: comments as a business boost. Interesting!

    So: from my perspective, 8/10. 2 points deducted for causing me to have to lust for an indeterminate period of time (a risk I know you have been considering, given the ‘maybe’ status of this new initiative… a valid concern)

    • Haha, thank you! I think 8/10 is a fair rating, John. I’ll try to go for a 9 or at least 8.5 on the next one. πŸ™‚

  • Shane, you have set a very high bar, but you consistently excel. It’s got the the point that I am expecting amazing stuff from your team every time you email – and you consistently go beyond my expectations! Can’t wait to see these three new items.

    • Thank you very much, Lewis! We set high standards indeed and we believe our customers deserve nothing less.

  • I am just working on an education area so really really want Apprentice NOW! Always looking to do more faster with TCB. Intrigued by comment.

    Looking forward tot he update ASAP. xx

    • Thanks for your comment, David! We can’t deliver Apprentice right now, but we’re getting close to a beta release.

  • Wow. Thrive Apprentice sounds promising, and I would agree to have it separated from themes. TCB looks incredibly promising – as it seems capable of doing fancy designs via a few clicks that are not available in current TCB. Very interesting.

    • Thanks for your positive feedback, Tom! Indeed, you can do a lot with TCB 2.0 and we’ve made sure that the editing features are as accessible as possible.

  • Aargh! I just bought one of your themes a few days ago!! Are you going to offer your current customers a discount on the new upcoming theme, or perhaps I should get a refund now and wait for the new theme to come out? Is it coming out sometime this year?

    Also, if I go ahead and build my site with my current Thrive Theme and then update to the new upgraded theme coming out later on, will most things/elements transfer over to the new theme, or will I lose all of my work?

    Please answer because I don’t want to go through all the trouble to build my website, just to have to start all over from scratch later because the new theme is way more awesome and better. πŸ™‚

    Thank you!!

    • Hello Lynne,

      Thank you for your comment! Two points:

      1) We are still a long way away from releasing a new theme. After all, we have to finish the groundwork of TCB 2.0 before we can even start on a new theme.

      2) No, the new themes won’t be backwards compatible. The difference between old and new will just be too great, at that point. However, TCB 2.0 is backward compatible with TCB 1.0, so you don’t need to worry about using the Content Builder.

      If you choose one of our themes now and you create all your content with Thrive Content Builder, then the transition will be fine. If you use theme short codes and such, then the transition will be more difficult.

      And yes, we will offer a discount to existing customers, for sure.

    • Thank you for replying! You have eased my mind somewhat. I can live with having to fix some things with the new theme, but it is definitely good to know that I will not lose all of my content. Thank you again and thanks for these awesome theme products. They definitely help newbies like me who know nothing about developing websites and CSS and such.

  • In TCB 1.0, when you choose a theme, you have to scroll and scroll and scroll to get to the bottom in order to accept the theme that you are wanting. In your new 2.0 version will this be fixed? (here’s keeping my fingers crossed)… πŸ™‚

    • Hello Kaye,

      I know what you mean, yes (with template selection). The problem there is actually that there are two scroll bars. There will be one a bit further out, where you don’t have to scroll down so far to click the button. But yes, this will be fixed. πŸ™‚

    • Hi Alex,

      If by “expectation of completion” you mean a release date: there currently isn’t one. We’re still too far from the finish line to be able to provide realistic release estimates.

  • Definitely looking forward to the new version of Apprentice! Thank you for the update; it’s good to know what’s coming.

  • Shane. This all sounds incredibly exciting! Well worth the wait. I’m really enjoying Hanne’s tutorial series as well. For an absolute beginner who is a little bit tech savvy, seeing the way the plugins work has been huge in learning and getting my website set up! Thanks again for everything.

    • That’s great to hear, Paul. I’m very happy to know that you are learning a lot and I know you’re in excellent hands, with Hanne. πŸ™‚

  • Wow Looks great. My agency renewal is coming up on the 21st and it is always the one renewal I don’t have to think twice about.

    A couple of things I would like to see.

    Video backgrounds in page sections.

    More flexibility with the forms such as more than an name and email address field to sync with infusionsoft. would be great to have the ability to a question box, etc.

    Don’t show element or page section mobile device and the other way around.

    Speaking of mobile, some kind of mobile/desktop preview or work mode.

    Also excited to see more about the member plugin

    • Hi Austin,
      Thanks for your comment!

      Video backgrounds: yes.
      Forms: some improvements coming, but no custom fields (yet).
      Responsive show/hide: yes.
      Mobile preview: yes.


  • I do think it is a good idea from your point of view to presell like this. Little titbits of information are easier to assimilate. Better that information overload. And especially if you are going to SELL version 2.0 πŸ™ rather than give it to us πŸ™‚

    • Hi Stephen,

      Thanks for your comment! If you already own Thrive Content Builder or are a Thrive Member, then you’ll get the new version for free.

  • Hey Shane, just one question, will pages/templates built with current version of TCB be compatible with the 2.0 version? Will there be a “convert to 2.0 version” option or something similar?

    Thanks πŸ™‚

    • Hello Drazen,

      In general, TCB 2.0 is backwards compatible with the current TCB. We will be rebuilding all of our landing page templates (and improving some of them) to make editing more intuitive, though. Currently, many TLP templates rely on custom CSS and that won’t be the case anymore after the update.

  • This looks great!

    1. Would be cool to use it with other themes (and still do page sections etc)

    2. Would be great to be able to type in fonts, instead of just selecting them from a menu:

    Example use would be for when we use typekit fonts. Rather than having to custom css for each time we use the font, we can just type it in (if the JS code is on the site of course)

    A few plugins already allow this and I don’t really use google fonts, so this is a big deal for me πŸ™‚

    Thanks guys

    • Hello Dean,

      Page sections and full width sections will be possible, theme independent.

      Font selection now happens via typed search and no more font manager is needed.

      Typekit fonts are not supported. Not yet, anyway. We haven’t had many requests for this, but we’re open to adding Typekit support in the future, if people want it.

  • Quick idea:

    Please give us a general idea as to release plans.

    For example: the Thrive Whatever plugin will likely be available within this quarter, but the Thrive YetAnother plugin will not be available until next quarter at the earliest.

    This way we can make informed decisions and you avoid any accusations that you are just announcing “vaporware” to string along your subscribers.
    (Obviously, such accusations are baseless, but who needs the hassle?)

    My $0.02 worth.


    • Thanks for the suggestion, Trevor. I’m not sure if very rough estimates like this would make things better or worse. They could still be wrong, for one thing…

  • Very excited, especially with new Apprentice and University features. Looking forward to more updates and ETA.
    Thank you for your great work.

  • Wow, very interesting, although I can not imagine anything about thrive comments. On Thrive university 2.0 I already wait very impatient

  • Superb update, Shane! I’m looking forward to all of it! Any chance we’ll get Thrive Theme Builder one day?

    • That’s pretty much the plan, yes.

      However, there are other theme builders already and quite frankly, I think they’re rubbish. So it’s not so much about doing a theme builder, it’s about finding a better solution for theme building.

      • headway theme really was the best in this regard. Although, it did require too much css knowledge and forced a bit of “developery” work. headway made it easy to hijack and customize the entire layout hierarchy easily. among any of the theme building frameworks, it was the fastest to render, too.

        The new bread of theme builders are very slow to render a page, and feel like several steps backwards from headway.

  • We all are always looking for “better”, or the next “cool feature set”, so your thinking is correct by providing preview updates to stem possible customer roll.

  • Thanks for sharing Shane. I was already getting a little anxious and started checking other themes out. Thanks to this update, I’ll stay on put for at least a couple more months.
    My priority for the updates is: Themes > TCB > apprentice.

    • Thanks for your feedback, Rauno. I understand your priorities and agree with them. From a technical perspective, we have to finish the foundation of TCB 2.0 first, before we can move ahead with the themes. But we’re aware that themes are sorely needed.

  • I hope Thrive Comments will have voting and I would be able to transfer vote data from wpDiscuz πŸ˜›

    But dang, I love you, Thrive team!

    • That feature request may be a little too specific for us to fulfill… but thanks for your comment, anyway!

  • WOW! I’m very excited about all new features. Especially looking forward to new Apprentice and BCB 2. Can’t wait for it. You’re really the best.

  • I am very excited about TCB 2.0 and Apprentice. I tried apprentice a while back, found it too challenging and gave up on it. Now I can’t wait to put our tutorials on it.

    You guys are amazing and I love your products. It goes a long way to say what kind of ethics drive your company.