In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.

That’s a lot!

We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?

Don’t worry, we’ve got your back!

In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.

We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.

Ok, let’s juice the goodness out of 2018.


The 7 Must-See Articles of 2018

These are the posts that made a unique observation, taught a powerful new skill or really offered something to lift your online marketing game.

Our most-shared article of 2018 was this epic piece by Shane about Personal Branding Homepages. This type of homepage is used by large authority marketers such as Tim Ferriss, Marie Forleo and Gary Vaynerchuk.

In this piece, Shane looks at how personal branding homepages have changed over time, what makes them work and how you can use a new homepage Template we’ve built that puts that power in your hands. Dive in to this Homepage History post here.

In 2017, Hanne pulled apart the many different opt-in forms that Ramit Sethi uses throughout his website. In 2018, we continued the study by writing about how Ramit sells his products on autopilot to his mailing list subscribers.

This article looks at the journey of a new lead after signing up to Ramit’s mailing list, what emails they start to receive, and then how they are automatically driven into an evergreen sales funnel.

But we don’t leave it there: We show you how to use the evergreen features in Thrive Ultimatum so you can do the same! Pour a cup of coffee and read Learn From The Master- Part 2: How To Sell Your Products On Autopilot Like Ramit Sethi

Do you remember it? The great GDPR panic of 2018?

For a few months leading up to May, GDPR (the enforcement of new online privacy laws) was all the internet could talk about, and the pandemonium is something we’re looking forward to forgetting.

But amidst all the misinformation, confusion and panic, Shane published one of the most logical and sensible explanations of GDPR that you’ll find on the web.

If you’re a bit lost on what GDPR is or what it means for your website, check out the article here to get great advice that isn’t wedged in a paranoia-sandwich.

4) Lead Opt-In Form Week

Our busiest week of 2018, we released new Thrive Leads opt-in template sets every day for 7 days. That was a total of 225 beautiful new forms! If you missed it, then here’s the links to video posts introducing each new set:

  • Day 1 - Round images: Surprise your visitors with an original, out-of-the-box design.
  • Day 2 - Corporate: If you're looking for a slick, modern design this set is what you need.
  • Day 3 - Personal Brand: These 2 sets of opt-in forms are perfect for a personal brand or professional service website.
  • Day 4 - Eccentric Lines: This is the most original design you've ever seen on an opt-in form. If you want to impress your visitors with edgy forms, this is the design to pick.
  • Day 5 - Overlay Patterns: This design is bold, dynamic and perfect for a fitness brand.
  • Day 6 - Typography: Fonts are stealing the show here. These two sets use original fonts to grab attention and work perfectly for coupon opt-in bribes.
  • Day 7 - Vertical Split: Nature inspired design to use on travel or outdoors websites.

Shane took some time to examine a blog post he found which he considers the near-perfect blog post. It’s effortless to read, but by pulling it apart you can see how great writing, structure, images and design come together to create exceptional content.

If you want to learn to write and publish content that stands out, then check out Write Content Like a Boss: What We Can Learn from the (Almost) Perfect Article

Early in 2018, we released Thrive Optimize, the A/B Split Testing extension for Thrive Architect. Before Thrive Optimize, split testing a page on your website was incredibly complicated. Now with this feature, you can create tests in under a minute to rapidly improve your website.

But we noticed there was a lot of confusion about A/B testing: Does it work on low-traffic websites? Will it really make a difference? What should I test?

Well we decided to show you how to start A/B testing and why it’s the key to becoming a kick-ass marketer, right here: Stealing Google’s Fire: Powerful A/B Testing for the Solopreneur.

An Ultimate Guide is... exactly what the name implies: An epic piece of content, usually 10,000+ words, that gets loads of shares and mailing list subscribers. Yes, it’s more work to prepare than an average blog post, but if done right it will keep bringing in traffic!

Fortunately, Thrive Architect is loaded with features that allow you to make high-converting ultimate guides, and in this blog post we show you exactly how. Check out How to Create Ultimate Guides that Convert Like Crazy

5 New Features You May Have Missed (+ runners up)

Throughout 2018, we’ve added loads of new features to Thrive Architect, and perhaps you missed some of them! Well, here’s a quick recap:

Named after a web development convention, a ‘Symbol’ is a saved template that can be changed site-wide. By reusing a Symbol (such as a set of podcast subscribe icons), you can make changes to it on one page knowing that every instance site-wide will reflect the same changes.

Ditch the irritating Contact Form 7 plugin and use our new Contact Form element in Thrive Architect! With different design templates, it’s now super easy to drag-and-drop a contact form onto any page and it will send you an email whenever a visitor leaves a message.

Oh yes, our brilliant new Pricing Table element is a game-changer. Now it’s so easy to create beautiful, high-converting pricing tables that are editable, mobile responsive and have an instance switch! That means you can dynamically change the pricing table content if a visitor chooses a monthly or yearly option.

Now it’s so easy to create custom Headers and Footers that load on any of your Thrive Architect landing pages. You can load different headers on different pages, make them sticky and customize them site-wide. This feature will also work with our upcoming Theme Builder, so don’t be afraid to try it out in anticipation!

It’s been highly requested and certainly makes your website look slick. The new Scroll Behavior feature means you can customise what certain page elements do when the visitor scrolls. Want a sticky button or a chapter-box that stays fixed next to your content? Easy!

Runners-Up: Global Features! 

Although a little less exciting, we added Global Colors, Global Gradients and Global Button Styles to Thrive Architect. This now means you can link and change many style elements of your website all at once, saving you loads of time.

(Psst! We also added thousands of premium font-awesome icons, our new fancy dividers that allow you to add some flare to your pages, new hover animations, and an easy way to connect custom fonts to your website. Phew... What a year!)

What Are Your Goals For 2019?

Have you established any business goals yet? What are you hoping to achieve this year?

We’d love to know what hurdles you are facing and goals you’ve set so we can publish more content and more features that will help you get where you want to be. Let us know in a comment below!

About the Author Bradley Stevens

Brad is the CEO at Thrive Themes, and a serious marketing nerd. He’s been a videographer on top of the Sydney Harbour Bridge, a drummer in a rock band, an actor in independent films, and he’s created and sold his own online courses.

Get In Touch